Chicago Bears' Value Skyrockets to $6.3 Billion—Despite Years of Losing.
Historic Franchise Cashes In Big as NFL Revenue Soars—But Will a New Stadium Finally Bring Success
Chicago Bears’ Value Skyrockets to $6.3 Billion—Despite Years of Losing.
CHICAGO — The Chicago Bears, one of the NFL’s most historic franchises, have reached a valuation of approximately $6.3 billion in 2025, solidifying their position among the most valuable sports teams in the world. This marks a significant increase from previous years, reflecting the team’s strong financial performance, brand value, and potential future investments.
A Steady Climb in Valuation
The Bears’ valuation has steadily increased over the past decade. In 2022, the franchise was valued at $5 billion, ranking as the sixth-most valuable team in the NFL at that time. By 2023, the team’s worth had climbed to $6 billion, and now in 2025, they have seen yet another rise. The team’s valuation has been boosted by growing league revenues, media rights deals, and the potential development of a new stadium.
The Chicago Bears remain the most valuable franchise in the NFC North, surpassing divisional rivals such as the Green Bay Packers, Minnesota Vikings, and Detroit Lions.
Revenue Growth & NFL Popularity
The team’s financial growth is also reflected in its revenue. In 2023, the Bears generated approximately $599 million, a figure that has likely increased in 2024 and 2025 due to new sponsorships, merchandise sales, and increasing ticket prices. The NFL as a whole has seen rising revenues due to lucrative broadcasting deals and global expansion efforts, further enhancing the value of each franchise.
Impact of a Potential New Stadium
One of the biggest factors contributing to the Bears’ growing valuation is the ongoing discussion of a new stadium project. The franchise has been exploring options to relocate from Soldier Field, the team’s home since 1971, to a state-of-the-art stadium that would increase revenue potential through luxury suites, modern amenities, and year-round events.
The Bears previously purchased land in Arlington Heights, a suburb of Chicago, for a possible stadium site. If the team moves forward with this plan, it could further boost the franchise’s value by several billion dollars, similar to how teams like the Los Angeles Rams and Las Vegas Raiders benefited from new stadium developments.
Challenges on the Field, Strength in the Market
Despite their financial success, the Bears have faced challenges on the field. In 2022, the team finished with a 3-14 record, one of the worst in the league. However, their struggles have not hindered their overall worth, proving that the NFL’s financial model allows even struggling teams to remain profitable.
How the Bears Compare to Other NFL Teams
While the Bears’ $6.3 billion valuation is impressive, they still trail behind the Dallas Cowboys, who remain the most valuable franchise in the NFL, worth over $9 billion. Other high-value teams include the New England Patriots ($7 billion), Los Angeles Rams ($6.9 billion), and San Francisco 49ers ($6.2 billion).
The Future of the Bears’ Value
Looking ahead, the Chicago Bears’ valuation could continue to rise, especially if they secure a new stadium deal, improve their on-field performance, and capitalize on the NFL’s increasing global presence. With dedicated ownership, a passionate fan base, and one of the most recognizable brands in sports, the Bears remain a cornerstone of the league’s financial strength.
While success on the field is always a priority, the Bears’ business operations continue to thrive, making them not only a historic franchise but also a financial powerhouse in the sports world
