AEG Focuses on France With the Acquisition of Auguri Productions

AEG Presents expands in the French market with the acquisition of Auguri Productions, a leading business in artist production and advancement in France.

AEG Presents has actually revealed the acquisition of Auguri Productions, a leading business in artist production and advancement in France. The acquisition marks the next action in AEG Presents’ development method within the French market, even more reinforcing its know-how in determining, establishing, and supporting regional skill.

Established in 1997 by its president, Charles Bensmaine, Auguri has actually developed itself for many years as one of France’s leading business in artist advancement. Enthusiastic about supporting skill and bringing almost 3 years of experience to the market, Bensmaine and his group have actually played an essential function in releasing and establishing the professions of various significant artists from the French and French-speaking music scene. These consist of Stromae, Angèle, Louane, Julien Doré, David Guetta, Dominique A, Philippe Katerine, -M-, Gazo, Sofiane Pamart, Tiakola, Gaël Faye, Vanessa Paradis, Thomas Dutronc, Yodelice, and Jain.

Following the acquisition, Auguri Productions will utilize the scale, know-how, and global network of AEG Presents, opening brand-new advancement chances for its artists and assisting link regional skill with international audiences.

“France has an amazing depth of artistry, a dynamic live music culture, and a generation of artists with genuine worldwide capacity. Charles and the Auguri group have actually made their credibility by acknowledging those artists early on and assisting them develop professions with long lasting significance. Bringing Auguri into AEG Presents deepens our roots in France and produces a significant bridge in between that regional proficiency and our international platform. I’m enjoyed invite Charles and the group as we develop this next chapter together,” stated Adam Wilkes, President and CEO of AEG Presents Europe.

“I am really happy to be signing up with AEG Presents with my group and to open this brand-new chapter in Auguri’s history,” included Charles Bensmaine, President and Founder of Auguri Productions. “This collaboration represents an incredible chance to accelerate our advancement in the French market while offering the artists we deal with even higher access to AEG Presents’ global network and chances. We share the exact same aspiration: to determine, establish, and assistance artists over the long term.”

“The addition of Auguri Productions to AEG Presents represents a significant chance to reinforce our development in the French market. Charles Bensmaine and his group bring special competence in artist advancement and profession structure. Their knowledge is an ideal enhance to our existing activities and will allow us to even more enhance our capability to determine and establish regional skill, while using artists brand-new chances in France and worldwide,” concluded Arnaud Meersseman, President of AEG Presents France.

AEG Presents continues to broaden its European footprint throughout the UK, Norway, France, Germany, and Benelux, even more enhancing its position as one of the area’s leading live home entertainment business. Through its network of tactical collaborations, AEG Presents leverages regional competence, market relationships, and worldwide reach to provide higher chances for artists and audiences.