Auckland polytechnics Unitec and MIT to choose new name

Auckland’s 2 polytechnics, Unitec and MIT, anticipate to pick a single brand-new name within the next month.

The institutes officially turned into one organisation at the start of the year and president Professor Christina Hong stated the organisation was now searching for a brand-new name and brand name identity.

She stated it had actually established a calling rōpū (group), which was informed the name needs to talk to the organisation’s place and function.

“Embedding te ao Māori into our future identity is an important consideration,” she stated.

Hong stated the institute’s 1300 kaimahi were today sent out a study to share their insights, feedback and ideas on the future name.

“The feedback we receive will be used to develop a longlist of potential names. Each of these will undergo relevant due diligence checks regarding Māori language, legal, digital and reputational considerations before being provided to MIT and Unitec Council in late October,” she stated.

Hong stated the council would choose a name in between 28 October and 11 November after which it would go through last checks and copyright defenses before advancing to the ministerial approval procedure.

“It is possible that a new name may have been selected and fully approved before the end of the year. Once that is done, we will share it with our audiences,” she stated.

“However, we will not be using the new name in market – here or overseas – until 2027.”

Hong stated the institute was now the nation’s biggest service provider of on-campus used education and wished to be a substantial organization for Aotearoa New Zealand and likewise the Asia-Pacific area.

“Our brand reflects who we are, what we stand for and the promise we make to those who choose to study or partner with us.

“A prompt shift to a brand-new name and brand name that shows our function, reinforces our identity and resonates with the complete breadth of our audiences is for that reason a crucial concern.”