BetMGM and NHL Star Connor McDavid Renew Their Partnership

Leading sports wagering and iGaming operator BetMGM and three-time National Hockey League (NHL) Hart Memorial Trophy winner Connor McDavid restored their collaboration.

BetMGM Renews Partnership with McDavid

Under the restored contract, McDavid will continue to include in BetMGM’s accountable betting projects throughout broadcast, digital, and social networks channels. The effort will reach brand-new audiences and markets while continuing to raise awareness of BetMGM’s gamer defense tools and promoting accountable gaming practices. This consists of deposit and stake limitations, time-outs, and self-exclusion alternatives, all readily available through the BetMGM app. A 3rd accountable betting ad including McDavid is likewise set to release quickly.

BetMGM initially signed a collaboration with McDavid in 2022bringing the professional athlete in as a brand name ambassador. The business called the offer a “innovative contract,” and quickly McDavid’s similarity was plastered all over numerous marketing projects, promos, and social networks material.

A crucial part of McDavid’s offer was him including in different accountable betting efforts, which, according to BetMGM, have considerable quantifiable modifications in clients’ gaming behaviours. Given that its launch in December 2025the business’s “Mullet Over” project has actually assisted drive a 27% year-over-year increase in accounts with deposit limitations in location.

BetMGM CEO Adam Greenblatt applauded Connor’s function in showing that accountable betting messaging can be both appealing and reliable. He kept in mind that the project has actually motivated significant behavioural modifications, with more gamers utilizing tools such as deposit limitations to remain within their convenience levels. Greenblatt included that the business is happy to continue its collaboration with among hockey’s most highly regarded figures to enhance the value of keeping video gaming enjoyable and amusing.

Richard Taylor, BetMGM’s director of accountable bettinglikewise chimed in, stressing that gamer defense and quality home entertainment go together. He kept in mind that the collaboration with McDavid has actually assisted make accountable betting more appropriate to sports fans, while the growing usage of the business’s tools and resources highlights the effect of these efforts.

McDavid highlighted the significance of discipline and sound decision-making in both hockey and sports wagering. He kept in mind that BetMGM supplies gamers with tools to assist them keep control over their betting activity, highlighting that accountable wagering is important to keeping the experience enjoyable.

According to BetMGM, accountable gaming will stay a crucial focus for the business as it continues its continuous growth.

In other news about the business, BetMGM released its monetary report for the 3rd quarter of 2026 and revealed considerable boosts in income regardless of a decrease in month-to-month active gamers.