BIGI backs emerging talent as FUNAAB students take the stage at Soundcity OnTour

3 days of music, competitors and live home entertainment put trainee entertainers in the spotlight in Abeokuta.

The look for Nigeria’s next music stars took another turn in Abeokuta as Fadina Segun Samson, understood by his phase name SEGZY, won the BIGI Music Competition at the Federal University of Agriculture, Abeokuta (FUNAAB), throughout Soundcity OnTour 2026.

SEGZY ended up ahead of Olawumi David, referred to as Dayvo, who emerged very first runner-up, and Adebayo Moyinoluwa, called Sourde, who put 3rd. The competitors brought a reported 1 million reward swimming pool, including a monetary benefit to the chance for emerging artistes to display their music and gain broader acknowledgment.

Held from October 7 to 9, the FUNAAB stop united music, dance, video games and audience engagement over 3 days, culminating in a performance that put trainee skill and school home entertainment at the centre of the experience. BIGI and Fearless Energy Drink, brand names of Rite Foods Limited, sponsor the trip.

The local finals likewise produced a strong proving from emerging artistes. Taiwo Oladapo Opeyemi, called T.Boss, of Yaba College of Technology (YABATECH), clinched top place, while SEGZY of FUNAAB completed second. Alabi David, called The Vyine, of the University of Ibadan, positioned 3rd.

The outcomes highlight the depth of musical skill emerging from Nigerian schools and the chances developed when young entertainers are provided a platform to complete, get in touch with audiences and take their aspirations beyond the class.

For Biola Aransiola, Brand Manager, BIGI, the competitors shows the significance of developing chances for youths to reveal themselves and take their skills even more.

“There is no lack of skill on Nigerian schools. What matters is producing platforms where young artistes can be heard, acknowledged and motivated to go even more. Seeing them step up and make their minute in the spotlight is what makes this effort beneficial,” Aransiola stated.

The FUNAAB activation becomes part of Soundcity OnTour 2026 sponsored by Rite Foods’ Bigi and Fearless Energy Drink, an across the country school home entertainment and skill discovery effort broadening to 20 organizations following its launching throughout 10 schools in 2023. The trip integrates music competitors, dance obstacles, interactive experiences and live performances, bringing brand names and young audiences together through home entertainment.

For Rite Foods Limited, the Nigerian food and drink business behind BIGI Carbonated Soft Drinks, Fearless Energy Drink, BIGI Premium Drinking Water, Sosa Fruit Drink, a variety of sausage items, and the just recently introduced LIDA malt, the platform uses a chance to get in touch with young Nigerians while supporting the imagination shaping modern music and youth culture.

With the FUNAAB winners crowned and brand-new skills making their mark, the enjoyment continues as Soundcity OnTour heads to Kwara State University, where another set of emerging artistes will have the chance to display their skill and take the next action towards their musical aspirations.