BINGXUE Opens First U.S. Store in Davis, California: Shandong’s First Mass-Market Tea Beverage Brand Enters North America

DAVIS, United States– Media OutReach Newswire — 9 October 2026– BINGXUEa mass-market tea drink brand name from Shandong, has actually opened its very first U.S. shop in Davis, California. After broadening into Southeast Asia, Central Asia, Africa, and other global markets, the brand name has actually formally gotten in North America, marking another turning point in its worldwide growth. Backed by years of financial investment in supply chain abilities, worldwide compliance, and abroad shop operations, BINGXUE is accelerating its global growth and bringing Chinese tea drinks to customers around the globe.

On October 2,BINGXUE formally opened its very first U.S. shop in Davis, California, drawing strong foot traffic and continual crowds throughout the day. From the minute the shop opened, great deals of regional customers collected to check out the brand name and line up for their preferred items. The line extended more than 50 meters along the street, developing a striking brand-new customer location in the community. A number of signature soft serve and drink items offered out within half a day, while client traffic stayed regularly high throughout the day, with personnel operating at complete capability to serve clients. According to keep information, more than 1,000 drinks were offered on opening day, rapidly creating strong customer interest in the regional market. The shop rapidly ended up being a popular brand-new location in Davis, with lots of regional homeowners sharing their sees on social networks and creating prevalent regional buzz.

The grand opening likewise got considerable attention and assistance from city government and organization agents. Davis Mayor Donna Neville went to the ribbon-cutting event personally, signing up with the BINGXUE group to mark the main opening of the brand name’s very first North American shop. Following the event, Mayor Neville went to the shop to get more information about BINGXUE’s active ingredient requirements, item portfolio, and international supply chain, and tested numerous of the brand name’s signature tea drinks. The drinks were well gotten for their quality and rejuvenating tastes, even more enhancing BINGXUE’s connection with the regional neighborhood and highlighting its growing existence in the market. The warm and interesting exchange throughout the occasion assisted bring the brand name better to the regional neighborhood and support its much deeper combination into the North American market.

Agents from the regional chamber of commerce likewise went to the grand opening to praise the BINGXUE group and taken part in extensive conversations with the brand name on subjects consisting of localized operations, combination into the regional organization neighborhood, and chances for neighborhood cooperation. The acknowledgment and welcome from the regional organization neighborhood supply a strong structure for BINGXUE to develop a long-lasting existence in California.

This accomplishment shows the brand name’s long-lasting financial investment in supply chain advancement, compliance systems, and item localization. Its very first U.S. shop opened just this year, BINGXUE started preparing for FDA requirements associated to appropriate components 3 years back, while its supply chain preparation began even previously. The business has actually invested years preparing its components, accreditations, production procedures, and compliance systems for the U.S. market. The launch of its very first shop was for that reason the outcome of long-lasting preparation instead of a short-term market test.

Established in Shandong in 2014, BINGXUE started its worldwide growth in 2023. In simply 3 years, the brand name has actually gotten in 18 nations and areas, with more than 5,000 contracted shops around the world. Of these, more than 2,000 are overseas, with over 1,500 overseas shops currently in operation, while the abroad shop closure rate stays listed below 1%. From Southeast Asia to North America, BINGXUE continues to broaden its international footprint.

BINGXUE’s international growth method did not start merely with opening shops overseas. It started with the long-lasting advancement of its brand name, supply chain, and global compliance abilities. BINGXUE is the very first Shandong-based tea drink brand name to go into the U.S. market. Its capability to develop an existence in among the world’s most competitive customer markets, with strict market-entry requirements, shows the strength of its more comprehensive company and functional abilities.

On the item side, BINGXUE provides a varied portfolio covering fresh fruit teas, milk teas, signature soft serve, yogurt shakes, and other classifications to deal with various tastes and usage celebrations. According to research study by Champ Consulting, BINGXUE’s matcha soft serve ranks No. 1 internationally in sales.

In regards to shop experience, BINGXUE’s brand-new 8.0 shop format improves consumer engagement through a five-senses technique and premium aesthetic appeals, while keeping the very same rates structure and continuing its positioning of “exceptional experience at available rates.” The option of Davis for its very first U.S. shop was not a basic duplication of its domestic design, however a choice based upon the city’s university community and young customer base, supported by localized modifications.

Numerous might ask why BINGXUE selected Davis instead of a significant city such as Los Angeles or San Francisco for its very first U.S. shop. The response depends on the character of the city itself.

Davis is among the birth places of the U.S. “Farm-to-Fork” motion, where regional components and sustainable farming are deeply ingrained in daily life. UC Davis is regularly acknowledged as a leading organization in farming and food science. This strong focus on components carefully lines up with BINGXUE’s “Global Flavors Season” principle, which checks out source areas and regional tastes.

As a timeless college town, Davis has a big trainee and university-affiliated population, while its varied and unbiased neighborhood supplies a strong audience for new-style tea drinks. Instead of completing for traffic in a significant city market, BINGXUE placed its very first shop near customers who value components and want to attempt brand-new items. In Davis’s competitive tea drink market, the brand name has actually likewise separated itself through available prices and unique tastes that resonate with regional customers.

Effective global growth for a tea drink brand name depends upon even more than shop operations. It needs an integrated system covering active ingredients, production, accreditation, warehousing, logistics, and training. BINGXUE developed its own factory as early as 2018. In August 2026, the BINGXUE Industrial Park formally opened in Qihe, Shandong, with an overall financial investment of RMB 660 million, incorporating production, R&D, training, and supply chain operations.

The commercial park consists of production centers covering crucial item classifications such as powdered drinks, juices and jams, tea, and dairy items, supported by an R&D center and service training system. Together, these abilities form an integrated chain covering raw-material production, item advancement, personnel training, warehousing, logistics, and shop operations. More than 80% of BINGXUE’s basic materials are presently provided by its own factories.

The business has actually likewise developed a three-tier logistics network including main storage facilities, local storage facilities, and partner storage facilities, supporting shops worldwide through domestic warehousing, abroad storage facilities, and localized production.

To fulfill food security and production requirements throughout various nations and areas, BINGXUE has actually continued to enhance its worldwide compliance abilities and has actually gotten 6 worldwide accreditations and associated credentials, consisting of Halal, ISO 22000, HACCP, and FDA-related accreditations and approvals. From factories to abroad storage facilities, and from component accreditation to save training, BINGXUE is slowly transforming years of commercial financial investment into abroad operating abilities.

For BINGXUEglobal growth likewise suggests developing a supply chain efficient in supporting operations throughout various markets. The business has actually taken a more asset-intensive method, developing the facilities and abilities required to support its growth into the U.S. market.

The very first U.S. shop is just the start. A 2nd U.S. area is currently in advancement and is anticipated to open on Oxnard Boulevard in California. As Jiang Huabei, creator and basic supervisor of BINGXUE, stated, “The abroad market provides higher space for development than the domestic market. If you choose to enter it, the objective must not be just to check the waters, however to develop for the long term, establish the marketplace completely, and fulfill unmet customer requirements.”

Moving forward, BINGXUE will continue to develop on its supply chain abilities, concentrate on item advancement, and enhance localized operations as it progressively advances towards its objective of reaching 10,000 shops around the world within 3 years. With its entry into North America, BINGXUE is bringing Chinese tea drinks to more customers worldwide and opening a brand-new chapter in the worldwide growth of Chinese tea culture.

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