CEO Weekends: Transify’s Jay Egonda Wants to Simplify Financial Oversight for SMEs and NGOs

Transify, a Uganda-built monetary governance start-up targets SMEs, NGOs and schools with software application that links deals to approvals, policies and audit routes.

Jay Egonda established Transify around a concern that numerous organisations have a hard time to respond to: can they trace not simply where their cash went, however why it was invested, who authorized it and whether the choice followed internal policies?

The Uganda-built business-to-business software-as-a-service (B2B SaaS) platform links monetary deals with the approvals, supporting files and choices behind them. It likewise analyses monetary activity to assist organisations recognize uncommon patterns and prospective dangers.

Developed in February 2026, Transify is now openly offered, with a totally free Basic strategy together with paid memberships. Instead of holding or moving cash, the platform runs as a monetary governance and intelligence layer around existing monetary activity.

Egonda is targeting little and medium-sized companies, non-governmental organisations (NGOs), schools and donor-funded tasks that require more powerful monetary controls without the expense of business systems.

In this edition of TechMoran’s CEO Weekends, Egonda goes over the issue behind Transify, its membership design, competitors and prepares to broaden beyond East Africa.

What inspired you to construct Transify, and who is on your starting group?

I began with a concern: why should major monetary governance and intelligence be something just big corporations and federal governments can pay for? Small companies, NGOs and schools have simply as much at stake in how cash is handled, yet numerous still count on spreadsheets, e-mail, WhatsApp approvals and detached invoices. I wished to make more powerful monetary presence and control available to these organisations. Transify outgrew that concept.

How does Transify work, and what makes it various from accounting software application?

The majority of financing tools inform you what was invested. Transify links each deal to the policy that used, the proof supporting it and individuals who authorized it. Organisations can develop budget plans, investing limitations, approval requirements and documents guidelines, then utilize the platform to inspect deals versus those requirements. It likewise analyses monetary activity to determine patterns and possible threats. We are not changing accounting, banking or payment systems. We are developing the intelligence and governance layer around them.

How does Transify earn money, and what does each membership strategy deal?

We utilize a membership design with 3 tiers. Fundamental is totally free, offering people and smaller sized organisations access to the core platform. Pro costs $29.99 each month and includes higher work space and group capability, endless deals, AI-assisted deal evaluation, invoice scanning, summaries and information imports and exports. Elite expenses $79.99 each month and includes board-ready reporting, behavioural insights, danger flagging, innovative analytics and extra administrative and security controls. Every tier consists of an audit path and tamper-evident sealing.

How huge is the market, and which consumers are you targeting?

Our preliminary focus is SMEs, NGOs, donor-funded jobs, schools and other organisations that require more powerful monetary presence however do not have the resources for business systems. NGOs require to show responsibility for funds, while growing services require much better oversight as monetary choices end up being more complicated. We are beginning in East Africa, where we can develop relationships straight and comprehend the operating environment. Our more comprehensive aspiration is to serve organisations throughout African markets and ultimately the Gulf.

Who are your primary rivals, and how does Transify stick out?

We complete in a landscape that consists of accounting software application, expense-management tools, procurement systems and governance platforms. Our difference is the mix of monetary intelligence and governance. We link the deal to the guidelines, approvals and proof behind it, while evaluating monetary activity for patterns and possible dangers. Throughout a conference with an officer at a federal government procurement company, I was struck when she compared the platform’s underlying design to their nationwide e-procurement system. It enhanced my belief that this type of facilities can be made available beyond federal governments and big business.

How are you getting consumers, and what are your prepare for growth?

We are beginning in East Africa, where we can construct direct relationships with organisations that require more powerful monetary controls. The platform is openly offered, including its totally free Basic strategy, which offers potential users a chance to explore it. As we broaden into other African markets and ultimately the Gulf, collaborations will be essential. Our focus is on making the platform beneficial to organisations that require much better oversight without including the expense and intricacy of big business systems.

What is your long-lasting vision for Transify?

We desire Transify to end up being a monetary intelligence and governance facilities layer for organisations throughout African markets. We are beginning with deals since that is where monetary responsibility ends up being concrete, however the chance reaches comprehending monetary behaviour, recognizing dangers previously, implementing internal policies and offering decision-makers a clearer image of how cash is handled. Africa has actually made considerable development in digitising monetary deals. Our company believe the next chance is to make the intelligence and governance around those deals simply as digital.


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