Chipotle Goes Big for Family Meals With the Big Ass Chipotle Bag

• Chipotle reveals a limited-edition, three-foot-wide, 170-liter variation of its renowned takeout bag to highlight Family Meals
• Household Meals are Chipotle’s digital-exclusive, adjustable offering developed to serve 4 to 6 individuals
• Starting October 13, U.S. Rewards members can go into for a possibility to win a limited-edition Big Ass Chipotle Bag through the Chipotle app¹

Newport Beach, CA(RestaurantNews.comChipotle Mexican Grill (NYSE: CMG)is providing its renowned to-go bag a Big Ass upgrade. The limited-edition Big Ass Chipotle Bag is an epic take on a brand name staple, developed to commemorate Family Meals, Chipotle’s digital-exclusive group offering.

How to Get a Big Ass Chipotle Bag

Starting today, Chipotle will provide Rewards members in the U.S. the possibility to win a Big Ass Chipotle Bag through a multi-week digital sweepstakes. Every week, winners will be chosen from Rewards members who acquire a Family Meal through the Chipotle app or Chipotle.com instantly got in for a possibility to win.¹

To purchase a Family Meal, seeChipotle.com

. The Biggest Bag in Chipotle History

A huge meal required a much larger bag. With a 170-liter capability, the Big Ass Chipotle Bag determines 36 inches large, 24 inches high and 12 inches deep.

“A Big Ass Meal is worthy of a Big Ass Bag, “stated Fernando Machado, Chief Brand Officer at Chipotle.”We took among the most identifiable parts of the Chipotle experience, provided it an outsized upgrade, and developed something that’s difficult to miss out on. It’s enjoyable, it’s outrageous and it’s precisely the example we understood our fans would wish to get their hands on.”

Chipotle for the entire Crew

Formerly called Build-Your-Own Chipotle, Family Meals provide groups whatever they require to construct their own Chipotle meals. Visitors can develop bowls, tacos, salads, nachos and more with their option of proteins, garnishes and sides.

“Group events are a growing part of our organization, and Family Meals provide visitors more methods to take pleasure in Chipotle together, “stated Stephanie Perdue, Senior Vice President, Brand Marketing at Chipotle” With sufficient food to serve 4 to 6 individuals, it’s a practical choice for supper, video game days and all the minutes when everybody desires something a little various.”

At less than$10 per individual, Family Meals use plentiful parts with hassle-free pickup or shipment. Visitors can buy through the Chipotle app,Chipotle.com orChipotle.ca with pickup offered in as couple of as 10 minutes.

Behind the Big Ass Bag

The Big Ass Chipotle Bag will star in a brand-new nationwide ad campaign, marking Chipotle’s very first significant work with firm partner GUT.

The project provides Chipotle’s renowned takeout bag a high-fashion treatment, combining it with unforeseen products consisting of a trumpet, Christmas tree and Chipotle chair to highlight its outsized percentages. The concept use the power of fandom, turning a familiar piece of product packaging into a cultural artifact that fans can experience, share and keep long after their meal is over.

“The enjoyable of this concept is how little discussing it requires,”stated Ricky Casal, Chief Creative Officer at GUT Miami“You see this extremely large Chipotle bag and instantly get the joke. We leaned into that simpleness, treating it like a high-end things and letting the scale do the storytelling. “

Enjoy the project here:https://youtu.be/DLaNMt6xjTw (Chipotle: Big Ass Bag),https://youtu.be/vpy_EcHtc6M ( Chipotle: Big A ** Bag )

Picture and video properties are readily available here:https://www.dropbox.com/scl/fo/kd4mll1su87o629jxl4kk/AKprKpPL-wlRvYdmFgN6WYs?rlkey=9vfpe0fvp95weuo6cjsvc8b8w&st=iif2vg8u&dl=0

¹ — NO PURCHASE NECESSARY. Open to legal citizens of the 50 U.S. & D.C., 13+. Sweepstakes Period: 10/13/26 at 12:01 a.m. PT– 11/10/26 at 11:59 p.m. PT. For Official Rules consisting of how to go into, totally free entry technique, entry restrictions, chances, reward descriptions, & total information go to chipotle.com/giveaway. Sponsor:&CMG Strategy&Co., LLC.

About Chipotle

Chipotle Mexican Grill &, Inc. (NYSE: CMG)is cultivating a much better world by serving properly sourced, classically-cooked, genuine food with wholesome active ingredients without synthetic colors, tastes or preservatives. There are over 4,200 dining establishments since June 30, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only dining establishment business of its size that owns and runs all its dining establishments in the United States, Canada and Europe. With almost 140,000 workers enthusiastic about supplying an excellent visitor experience, Chipotle is a long time leader and innovator in the food market. Chipotle is devoted to making its food more available to everybody while continuing to be a brand name with a shown function as it blazes a trail in digital, innovation and sustainable service practices. To learn more or to position an order online, check outChipotle.com

Contact:
Erin Wolford
949-524-4035
[email protected]