Company Culture Podcaster Sammi Cohen Is Launching Social Commerce Network (SCN), a Livestreamed News Show Inspired by TBPN and Aimed at Being a Next-Gen CNBC

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SCN will formally introduce on Oct. 6. The program will be shot in a brand-new studio in Los Angeles' Sawtelle area. 





"Think CNBC for the generation that gets their news on their phone," Cohen informed <em>Range</em>"It's a news program for the generation that is getting their news on social networks."





Cohen has actually constructed an audience of over 500,000 fans throughout digital platforms, consisting of 250,000 on Instagram and 107,000 on YouTube. She produces short-form video and hosts the weekly podcast "Social Currency," in which she carries out interviews with CEOs. Cohen stated she's going to continue producing the weekly podcast also in addition to the thrice-weekly SCN programs. "It's gon na be a lot!" she stated.








For each of SCN's broadcasts, the strategy is for the very first half of the program to cover the most recent breaking news, with the 2nd half making up short-form interviews with CEOs and decisionmakers, "individuals in the discussions we're discussing," Cohen stated.





Another example for Cohen is TBPN, the Technology Business Programming Network, which streams an everyday talk program concentrated on Silicon Valley and Wall Street. TBPN was gotten this spring by OpenAI, whose officers see the program as promoting a "useful" dialog with leaders about the future of AI. 





"I believe what TBPN has actually done was dazzling," Cohen stated. "They understood precisely what their target market was and produced a media platform to serve this audience."





Cohen anticipates the audiences of SCN to be more female skewing, according to Cohen: She stated her fans are approximately 70% females.





"We are going to be discussing the business driving enormous shifts throughout the landscape of customer companies, and talking to the leaders of those business," stated Cohen, with an eye on women-led business.





To money the launch of SCN, Cohen has actually lined up a number of sponsors-- throughout tech, fintech, hospitality, developer media and marketing-- however she decreased to call them. "We are seeking to develop this program along with our sponsors who have actually come on board for the very first year," stated Cohen. "They are genuinely partners in constructing the program with us."





In the very first 2 months, Cohen is going to be "hyper-focused on what our audience appears like," and what type of protection they wish to see moving forward.





Why is she introducing SCN now? "It is such an amazing time in the media landscape today. My handle the market is, as all kinds of interaction end up being automated, individuals are yearning for a human touch in media, and there's absolutely nothing more human than live," she stated, including that SCN manufacturers will include live feedback and concerns from audiences for the program's hosts. In addition, stated Cohen, "we are seeing this extraordinary chance for developers like me to make their own media companies."