DM My Rep! The Top Lawyers, Managers and Agents Driving the Creator Economy

This is their world and, for much better or even worse, we’re simply residing in it. Those occupying the developer economy are swaying elections (Hasan Piker), reimagining independent movie (Mark Fischbach, aka Markiplier) and offering out pill collections at the Gap (seriously, Hailey Bieber, exist any of those denims left?). Even the finest company and marketing minds on the web can’t develop an empire without a group.

Without their representatives, the world these developers developed would be a portion of what it is today … and, worst of all, we ‘d have no concept who to call daddy. Let’s take an appearance at the most effective representatives in the developer area, all they made take place and all the cash they moved in 2026.

Ali Berman, Raina Penchansky, Oren Rosenbaum and Hilary Williams

UTA/ DBA

UTA Creators and its internal Digital Brand Architects are home to an overwhelming lineup that consists of Markiplier, Kareem Rahma, Colin and Samir and Olandria Carthen. Amongst the year’s marquee relocations were occupying Netflix’s brand-new video podcast slate (The Rotten Files With Stephanie Soobrokering that notorious MrBeast-James Patterson unique collab, broadening Emma Chamberlain’s Chamberlain Coffee (hey there, Abbot Kinney!) and putting Alix Earle with the Netflix series Earle Meets World

Keith Bielory, Melissa DeMarco and Jade Sherman

Gersh

Gersh’s digital department sees Sherman, Bielory and DeMarco continuing to press customers even more into traditional home entertainment and culture, assisting in record-breaking runs for Broadway’s Chicago thanks to truth star customers Ariana Madix, Whitney Leavitt and Mark Ballas. The group likewise assisted online health specialist Doctor Mike go beyond 30 million fans and snagged Eli Rallo an offer for a book that ended up being a New York City Times best-seller.

Payton Booker, Skye Petrie and Alexis Ramos

Sixteenth

Ramos has actually grown Sixteenth’s sports department from the ground up, now representing leading sports names in the NFL, WNBA and track and field. Petrie brought an enormous U.K. lineup to the business, assisting British web stars like Maddie Borge go international. Booker has actually protected significant collaborations, consisting of a$ 90,000 brand name project for Charles Brockman III and an $80,000 Tinder collaboration for The Secret Lives of Mormon Wives star Layla Taylor.

Christopher Chatham and Ellie Heisler

Manatt Phelps & & Phillips

As Alan Chikin Chow provides more of Alan’s Universe to his 100 million-plus YouTube customers, Chatham and Heisler broadened Chow’s audience with circulation offers at the Roku Channel and Tubi. Chatham likewise representatives multiplatform lightning arrester Logan Paul and brokered offers for his Impaulsive podcast in addition to for banner IShowSpeed (61 million YouTube customers). Heisler works thoroughly with Jordan and Salish Matter and structured Salish’s cooperation with Chipotle– making her the youngest individual to introduce a digital menu product with the brand name.

Daniel Daks and Josh DeAngelis

Combination

Establishing Palette throughout the 2020 TikTok boom, Daks and DeAngelis have actually because developed out a lineup of skill covering funny, way of life and infotainment consisting of Spanish news developer Carlos Eduardo Espina( he released his Creator Cup, which two times offered out MLS ‘Houston Dynamo arena) and Roblox star Lana Rae. The latter’s customer line of product has actually done more than$ 20 million at retail in the previous 5 months.

Arjun Das

Odd Projects

Handling partners Brian Sokolik and Nate Ruff hired Das to the management business where he’s because gone far for himself for representing social effect developers. For customer Hunter Prosper, a writer and recruiter, he closed a book offer and assisted him introduce a series with Barack Obama’s production business Higher Ground. Das likewise assisted video developer Jesus Morales, who informs Latinx stories around Los Angeles, launch a not-for-profit that has actually currently made 6 figures in contributions.

Ben Davis and Jad Dayeh

WME

Davis closed a reported$ 100 million first-of-its-kind pact for Jay Shetty and his On Purpose podcast to have joint unique rights at Netflix and Spotify. Dayeh and Davis likewise assisted truth stars Paige DeSorbo and Hannah Berner protected significant brand name collaborations, consisting of Hannah’s multiyear ambassadorship with Lululemon.

Alexandra Devlin

Home entertainment 360

As Entertainment 360 looks for a larger piece of the digital pie, Devlin joined this year to more broaden its developer organization. This year, she brokered Paige DeSorbo’s Super Bowl industrial with Kinder Bueno and worked out financing master Vivian Tu’s 2nd book, which rapidly ended up being a New York City Times best-seller.

Matt Dysart and Eric Perlmutter-Gumbiner

Greenberg Glusker

Acting as business and tactical consultant to digital marketing and skill companies, Perlmutter-Gumbiner deals with creator-led Palette Media Talent Management and Marketing, Jake Rosen Entertainment, Get Engaged Media, Underscore Talent Agency, Made by All and Dhar Mann Studios. Dysart is greatly purchased the digital area, representing Slow Ventures, Kynetic Content, UnderCurrent, Palette Media and Creator Society, to name a few.

Stephanie Field and Lindsay Nead

Parker

Parker Management started the year by getting Estate Five, broadening their portfolio of developers throughout the style and appeal areas. Current finalizings consist of Alex Bennett, Greg Navage, Abigail Erb and Michelle Riley, signing up with a deep bench of leading way of life, household and home developers, in addition to Bachelor Nation skill. The company protected projects with Google Pixel, Abercrombie & & Fitch, Tuckernuck and Lincoln, among others.

Lisa Filipelli, Brittany Maxwell and Caroline Nardilla

Select

Select keeps leaning into the crossway of the developer economy and Hollywood, providing brand-new seasons of The Secret Lives of Mormon Wives (not untidy work at all!) and franchise growth TSLOMW: Orange Countyboth occupied with Select customers. They likewise released Select Sports, which reimagines professional athlete representation for the social networks age, landing Super Bowl projects with Meta x Oakley glasses and Toyota for Sky Brown and Oksana Masters.

Dylan Flinn, Mallory Llewellyn and Kyle Stevens

Underscore

Llewellyn landed 4 of her customers on Netflix’s Calabasas Confidentialfor which she acts as speaking with manufacturer. Stevens assisted Kareem Rahma turn SubwayTakes into an Emmy-nominated series, while releasing Rahma’s 2nd program, Keep the Meter RunningFlinn has actually ended up being the go-to supervisor for leading AI developers, landing among the very first star similarity handle HiggsfieldAI and protecting a studio advancement offer for AI material developer Chloe vs History. Group History!

Arleta Fowler, Andrew Graham, Brent Weinstein and Sophie Wiener

CAA

Over the previous year, the firm has actually signed a few of the greatest developers worldwide, consisting of Rhett + Link, Valkyrae, Stokes Twins, Deestroying, Rebecca Zamolo, Nara Smith, Jack Goldburg( aka Jack’s Dining Room), Reckless Ben, Max” Career Ladder” Klymenko and Reece Feldman. In June, CAA and Integrated Media Co. released a $250 million endeavor called Compound Creative Holdings, targeted at obtaining, running and growing business in the developer economy.

Brandon Freytag and Yoni Ginsberg

Packed

Freytag and Ginsberg have actually invested almost a years structure professions and brokering livestreaming’s greatest offers. Packed represents the biggest share of Twitch livestreamers by watch time, consisting of TheBurntPeanut, Cinna, Maya Higa and Shroud. They’ve landed current handle Google, EA, Epic Games and Tencent and just recently worked out a “Protect the Peanut” project with Battlegroundamong EA’s most effective developer projects.

Andy Galker and Eric Weissler

Jackoway Austen

Representing Mark Rober, the previous NASA engineer, ex-Apple item designer and creator with almost 82 million YouTube customers, along with late night host Jimmy Kimmel, Galker and Weissler keep hectic. They sealed the deal that put Rober’s CrunchLabs and Kimmel’s Kimmelot into service together on Netflix’s approaching competitors series SchooledRober will host and executive produce the program that will pit groups of trainees versus each other in a gantlet of imaginative science obstacles.

Joe Gilliland, Josh Morgan and Marcela Woessner

THE · TEAM

Woessner tattooed gymnast and Instagram star Livvy Dunne’s collaboration with Miller Lite and turned a humiliating viral minute( sweat spots are inescapable!) into a collaboration with antiperspirant brand name Secret. The Team obtained Provisions, a leading golf developer firm established by Gilliland and Morgan. The 2 established the Creator Classic, a competition where 12 of YouTube’s leading golf developers contend, and developed Your Golf Toura YouTube series including the sport’s most significant developers and pros.

Ryan Goodell, Todd Rubenstein and Kevin Yorn

Yorn Levine

Alix Earle has actually developed from developer to business owner under Yorn and Rubenstein, who assisted release her skin care brand name, Reale Actives, and worked out the Netflix series Earle Meets World. Yorn encouraged Hailey Bieber on her 2026 Gap collection( long live the saggy denims renaissance), amongst lots of significant brand name offers, while Rubenstein represented the multitalented Charli D’Amelio (see page 48). When it comes to Goodell, he has chef Nick DiGiovanni (75 million-plus fans), who functioned as Fox Sports’ main chef for the FIFA World Cup this year.

Michael Gordon, David Huntzinger and John Nelson

Night

Night has actually had another smash hit year, obtaining IRL marketing company Experiential Supply Co. Nelson brokered offers for Twitch star Kai Cenat’s record-breaking Streamer University with partners consisting of Red Bull, Dell and FortniteHuntzinger released progressive influencer Hasan Piker’s merch line amidst increasing popularity and nationwide attention. Gordon managed the eight-figure sale of true-crime YouTube channel Dr. Insanity to an investment firm.

Shaun Gordon and Jessica Marlow

Weintraub Tobin

With Gordon’s legal assistance, customer Alex Cooper has actually grown Call Her Daddy from a buzzy podcast into a hopeful media empire that now consists of the podcast, the Unwell Network, Unwell’s broadening movie slate, live occasions, exploring and significant brand name collaborations, including its circulation relationship with SiriusXM. In the previous year, Unwell raised its very first outdoors capital at a reported $500 million pre-money appraisal. Marlow’s customers consist of Claudia and Jackie Oshry of The Toast; Remi Parsons, co-host of the Webby Award-winning Pretty Basic podcast and Essentially Unfiltered podcast, which debuted at No. 1 on both Spotify and Apple; and Chris Olsen, among the most acknowledged comical voices on TikTok and author of the narrative I Think My Therapist Hates Me

Melanie Howard

Loeb & & Loeb

Howard deals with Kansas City Chiefs quarterback Patrick Mahomes and partner Brittany, recommending them on recommendation and marketing collaborations, together with other organization problems connected to the development of their individual brand names. Howard likewise counsels player Andre Rebelo (aka Typical Gamer, which has 16 million YouTube fans), Karl Jacobs, Chicago Bears quarterback Caleb Williams and, on the other side of the table, she represented Gap in the Hailey Bieber collab. Loose jeans permanently!

Derek Howe

Focused

Getting Studio71 offered Fixated a combined worldwide network of more than 1,000 developers. It runs a 25,000-person clipper network and has actually acquired 3 billion month-to-month impressions on its owned social pages. Howe brokered offers for kids’s video gaming professional Mackenzie Turner with Disney and Nickelodeon and led the development and launch of her Roblox experience (100 million gos to in its very first 30 days).

Seth Jacobs and Brittny Turner

Brillstein Entertainment Partners

Jacobs assisted the true-crime program Morbid offer out Radio City Music Hall on a live trip. He likewise released Objective Politicsan everyday video program with attorney influencer Jordan Berman. Turner assisted YouTube star Tana Mongeau introduce her podcast Brand name Safe and protected collaborations with SeatGeek, DraftKings, Skims and Celsius.

Will Jacobson and Matt Rosen

Goodman Genow

Jacobson closed offers for appeal vlogger Bretman Rock (19 million on Instagram) to front a worldwide project for Kate Spade New York and a collaboration to make him the face of K-beauty brand name Dr. Groot in the U.S. Rosen’s customer Noah Beck has actually been showcasing his acting skill in the popular Tubi rom-com franchise Sideline: The QB and Mewith Rosen straightening out offers for the 2nd and approaching 3rd and last movie, together with assisting get him cast on Fox’s Baywatch reboot.

Barbara Jones

Beat Talent

Outperform Talent has actually developed out its sports organization considerably, representing internet-famous baseball stars like the Savannah Bananas’ Kyle “KJ” Jackson and RobertAnthony Cruz( aka Coach RAC), who simply introduced a customized line of product with Under Armour. Jones likewise assisted comic and star Tyler Gaca establish a scary movie and funny developer Lala Sadii protect a Disney Channel scripted job.

Adam Kaller, Ryan Pastorek and Lauren Partipilo Schwartz

Hansen Jacobson

In a landmark developer economy story, Mark Fischbach (aka Markiplier) pressed fans to call theaters to evaluate his self-funded $3 million Iron LungIt’s because netted $50 million around the world, with Kaller and Pastorek by his side as his alternatives have actually blown broad open for a 2nd act. That set likewise represent SmartLessCrooked Media, The BulwarkSmosh, Mythical Entertainment, Emma Chamberlain, Liza Koshy, Lilly Singh and Valkyrae, amongst lots of others. In addition, Pastorek and Partipilo sealed Hannah Berner and Paige DeSorbo’s Giggly Squad finalizing of a multiyear handle SiriusXM. Partipilo likewise worked out for RHOSLC‘s Bronwyn Newport to appear on this upcoming season of The Traitors.

Josh Kaplan and Jenny Rothenberg

Smooth Media

Established by previous Morning Brew executives, Smooth Media has actually constructed among the fastest-growing management companies representing understanding developers. The business has actually assisted perform significant projects for brand names consisting of Anthropic, Notion, Microsoft, Ramp, Canva and Google. It partnered with Colin and Samir to construct developer market publication The Publish Pressand, simply this month, developer Cat Goetze (understood online as CatGPT) took an equity stake in the business and signed up with as a tactical advisor.

Annie Lee and Cheryl Snow

Gang Tyre

Snow and Lee have the uplifting(and rewarding)task of representing kids developer Ms. Rachel, who acquired 10 billion views worldwide. They negotiated her Netflix series Ms. Rachelamong the most watched seasons of any kids’s program on the service with 53.4 million views, and her launching album, I’m So HappyThey likewise associate previous Mormon Wives star Whitney Leavitt, whose run as Roxie Hart in Chicago earned more than$ 8 million in its very first 6 weeks.

Eric Marder

Reed Smith

With more than 55 million fans tuning in for 23-year-old Brooke Monk’s appeal suggestions, Marder assisted her launch her Doting Beauty brand name this year as he managed all of her legal and recommendation work. Marder likewise represents social networks star and U.S. Navy veteran Bella Poarch (91.6 million fans on TikTok alone).

Dunia McNeily

3 Arts Entertainment

McNeily just recently closed a podcast offer for leading scary developer Heidi Wong and put scripted adjustments of way of life influencer Tinx’s very popular books The Shift and Hotter in the Hamptons into advancement at Amazon and Hulu. She likewise protected a significant collaboration with Kérastase promoting its high-end hair care items with tastemaker Stassi Schroeder.

Worthwhile Patterson, Mariam Rastegar Ross and Eman Redwan

Variety Media Partners

As co-head of digital, Redwan manages 25 executives who have actually closed more than$100 million in offers over the previous year and a customer lineup that consists of Nara Smith(ASMR alert). Rastegar Ross just recently brokered Bretman Rock’s seven-figure collaboration with hair care brand name Dr. Groot, while Patterson established influencer Beca Michie into a leading style developer, positioning her at significant style programs and closing 7 figures worth of offers.

Leanne Perice

Made by All

Releasing a studio this year, Made by All goals to turn developers into Hollywood skill and owners of initial IP. Perice deals with funny heavyweights(Adam W, Hannah Stocking, Josh Peck )together with internet-native artists like Devon Rodriguez. She has actually assisted cultivate collaborations with mainstream Hollywood skill consisting of Kevin Hart, Tom Holland and Jennifer Lopez.

Douglas Pinsky and Jake Williams

Rakugo Media (RKM)

As AI developers have actually drawn in more interest from huge brand names, RKM exceeded$50 million in gross collaboration profits in 2026 with their customers device master Carterpcs; tech and robotics developer Rowan Cheung; Natalie Fratto, who draws deep tech explainers; and Austin Nasso, a comic who hosts the Tech Roast ShowWilliams and Pinsky offered Roberto Nickson’s Life With Claude series to Anthropic and have actually worked out numerous million dollars’ worth of collaborations with OpenAI, Google, Meta, Nvidia, AMD and SpaceXAI.

Paige Kaplan Randolph

Greenberg Traurig

Customer Lala Sadii’s viral TikTok funny acts have actually moved her to more than 37.5 million Instagram fans, and Randolph encouraged Sadii through the advancement of Lala IRLa live-action scripted Disney Channel and Disney + series influenced by her increase as a social networks star. Randolph’s other customers consist of Olympic track and field power couple Tara and Hunter Woodhall (7 million-plus fans), very popular author Erin McGoff (6.2 million fans) and The Lipstick Lesbians (1.9 million fans), the latter tightening up with Clinique, Marc Jacobs Beauty, Tatcha, NYX, Morphe, Estée Lauder, Fenty, Milk and Goop collaborations.

Jonathan Sauer

Sloane Offer

Sauer’s customers Colin & Samir have actually talked to everybody from Mark Zuckerberg to MrBeast, while Sauer has actually worked out the duo’s collaborations with Google Gemini, Adobe and LinkedIn. He likewise represents Ryan Trahan, who is understood for his charity fundraising events and viral video difficulties, consisting of the Penny Series, in which he attempts to take a trip throughout the U.S. beginning with just one cent.

Tara Senior and Todd Weinstein

Weinstein Senior

For MrBeast, the very first private developer to strike 500 million YouTube customers in June, the duo function as lead counsel, structuring the offers behind Amazon Prime Video’s Monster Games seasons 2 and 3– each allocated at more than $ 100 million. They’re likewise lead counsel to Dhar Mann Studios, the biggest scripted creator-led studio in business pulling almost 300 million views a week throughout platforms, with Mann maintaining complete innovative ownership and self-reliance. (No script keeps in mind on those videos …)

Matt Thompson

Sidley Austin

Thompson represents Alex Cooper and concentrates on the transactional side consisting of financial investments, joint endeavors and collaborations, especially that abovementioned increase of money. Thompson’s work for Unwell consisted of a multiyear collaboration with Google, a brand name co-ownership handle Nestlé to release Unwell hydration and the Call Her Daddy podcast handle SiriusXM that made Cooper the highest-paid female podcaster on the planet.

Patrick Zielinski

The Drive Agency

Zielinski has actually ended up being a go-to supervisor for developers on X and LinkedIn, brokering significant offers for cross-platform academic developers Colin Rocker and Aishwarya Srinivasan. In other places, the Drive Agency has actually landed handle Adobe, Lovable, ElevenLabs, Dell, Google Gemini, Replit, Spotify and Meta.

This story appeared in the Oct. 21 concern of The Hollywood Reporter publication. Click on this link to subscribe