Doja Cat and Meta Tee Up ‘Tour Ma Vie’ Documentary Filmed Entirely With Ray-Ban Smart Glasses

As part of a heretofore under-the-radar sponsorship handle Meta, Doja Cat is set to launch a short Tour Ma Vie documentary shot completely with the tech giant’s Ray-Ban clever glasses.

Meta officially revealed the 12-minute movie the other day, after signing on as a main Tour Ma Vie partner back in May. At the time, the included celebrations highlighted that Ray-Ban Meta glasses would be” incorporated throughout the live efficiency, with Doja Cat using distinctive AI glasses. “

The Live Nation-partnered Facebook moms and dad likewise developed numerous Ray-Ban Meta styles in partnership with the Vie act, and the 30-year-old has actually been showcasing the customized items in social posts.

Now, with the North American leg of the artist’s trip waning on December 1st, the time is seemingly best to launch the aforementioned documentary.

The thoroughly arranged job will show up in the middle of a “Doja Cat-themed Meta Lab LA takeover,” as the artist is carrying out in LA, and a couple days after her birthday.

That refers particularly to a scheduled October 23rd best on Doja Cat’s YouTube channel. Directed by Quinn Whitney Wilson, the “very first of its kind documentary” was shot with the suitable wise glasses throughout Tour Ma Vie’s European leg.

And with the artist in addition to her group having actually put on Ray-Ban Metas, the movie will include efficiency and behind-the-scenes video alike, the Instagram owner showed in various words.

Back to the Meta Lab LA takeover, from October 17th through the 25th, the “flagship retail area” will use fans “an up-close take a look at” the artist’s Tour Ma Vie clothing and the custom-made Ray-Ban Meta styles at hand.

In addition, those who buy a set of the wise glasses will be “qualified to get” limited-edition Doja Cat lens fabrics and “personalized case inscriptions,” Meta passed on.

In the larger photo, with the Doja Cat-Meta collaboration fueling significant direct exposure for the appropriate items, are other artist-tech sponsorships in the near-term cards?

Time will inform, however reasoning recommends that thoroughly chosen tie-ups might emerge progressing. On the “thoroughly picked” front, presuming these offers will likewise accompany trips, brand names should initially recognize performance series that are most likely to boast substantial crowds and be popular by those in participation.

That point is apparent enough. Less apparent, however, is the surrounding requirement to be careful of headache-inducing openers and audiences of sign-carrying beggars, the latter of which would not movie well on Ray-Ban Meta glasses or otherwise.