Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in

< div id=”Placeholder-ArticleBody-Video-108381287″tabindex=”0″function=”region”data-test=”VideoPlaceHolder”data-vilynx-id=”7000427005″aria-labelledby=”Placeholder-ArticleBody-Video-108381287″>< img src =”https://i0.wp.com/media.pmnsports.co.uk/2026/10/pmn-4ae92d72030fedad.jpg?w=1200&ssl=1″alt=”Ferrari chair: I’m not an AI bubble believer”>

Ferrari chairman John Elkann has actually brushed off issues about a possible expert system bubble– however he alerts an AI supply and need inequality might present a threat to markets. In a special interview with CNBC Friday, the billionaire industrialist and Meta Platforms board member, who has actually bought innovation business through his household’s holding business Exor, revealed optimism for the AI buildout in the years ahead. Elkann, who is likewise chairman of automobile international Stellantis< period id=”-WatchlistDropdown” data-analytics-id=”-WatchlistDropdown”>stated the energy and calculate requirements for AI-enabled innovations stays high.

“What is less certain is what are the revenue-generating mechanisms and business models out of that technology,” he stated. “That’s where you need to see where the mismatch can happen.”

Elkann stated there were various kinds of bubbles, varying from those driven simply by monetary speculation to those sustained by a quick accumulation of financial investment and facilities. He stated financier focus ought to stay directly on the innovation’s instructions of travel.

“I am not in the camp of the bubble believers,” he stated. “Again, I don’t think ultimately bubbles, or bursts of bubbles, are going to be an impediment to what progress is, and how it is happening.”

Speaking with CNBC’s Carolin Roth on the sidelines of this year’s Wave 2026 innovation conference in Turin– previously called Italian Tech Week– Elkann stated European business can use “incredible technical capabilities,” in the middle of the significantly intense tech fight in between the U.S. and China.

“The opportunity set ultimately determines where investors will want to go,” he observed of the dominating financial investment landscape in the continent.

“The more opportunities you have, the more capital will come to those opportunities.”

He highlighted Milan-headquartered corporation Bending Spoons < period id =”-WatchlistDropdown” data-analytics-id =”-WatchlistDropdown”> — owner of Vimeo, Eventbrite and AOL, to name a few– as a “perfect example of how one company born in Italy can actually have global ambition, and be able to grow and compete in many different markets as they are doing.”

He included: “The more of these companies we have, the more will end up having investors backing them.”