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Anti-virus and security software application orders grow more than two times as quick as VPN orders, representing 43% of cybersecurity purchases on the market
G2A.COMa digital market that serves more than 35 million users throughout 180 nations, reports a 35% year-on-year rise in anti-viruses and security software application orders, outmatching VPN orders.
Launched throughout Cybersecurity Awareness Month, the market figures expose that security software application represented 43% of cybersecurity-related orders throughout the duration, up from 39% in the comparable duration in 2025. In general, orders throughout cybersecurity items increased by nearly a quarter (24%).
VPNs stay the bigger classification, however anti-viruses and security software application are taking a higher share of purchases on G2A.COM. The findings highlight that customers are significantly looking beyond personal privacy and safe connection towards wider defense of their gadgets, accounts and digital activity
The pattern comes as the worldwide cyber danger landscape continues to develop. According to the European Union Agency for Cybersecurity (ENISA) Threat Landscape 2026ransomware stays the most impactful kind of cyber event in the short-term, while social engineering continues to be commonly utilized to make use of trust.
“What we’re seeing is a shift from privacy-first defense towards a more layered method to cybersecurity” stated Adrian Podkaminer, Chief Information Security Officer at G2A.COM. “As individuals move in between more gadgets, accounts and digital services, reliable cybersecurity progressively depends upon various safeguards collaborating instead of counting on a single service.”
G2A.COM market information recommends that customers are taking a more active technique to safeguarding their digital lives. At the very same time, they do not see security as their duty alone. According to the Trust in Digital Commerce reporta study by G2A.COM and Juniper Research including 9,000 customers from 9 nations discovered that half of them believe e-commerce websites are primarily accountable for security. A 3rd blame banks and payment suppliers, and 20% state it’s up to the customers themselves.
For G2A.COM, that duty equates into concrete safeguards. The market works solely with confirmed company sellers and uses KYC, KYB and AML procedures, supported by AI-based scams avoidance and constant tracking.
Cybersecurity Awareness Month uses a chance for customers to evaluate both the tools they utilize and the routines that assist safeguard their accounts. G2A.COM motivates users to:
- Secure essential accounts: usage strong, special passwords and make it possible for multi-factor authentication any place readily available, especially for e-mail, shopping and payment accounts.
- Keep gadgets upgraded: set up running system, internet browser and application updates immediately.
- Examine before clicking: deal with unanticipated login demands, downloads and immediate payment messages meticulously, and check out the main site or app straight.
- Comprehend the security bought: examine what a security item covers, its compatibility with existing gadgets and any membership or renewal terms.
About G2A.COM
G2A.COM is the world’s biggest market for digital home entertainment, serving over 35 million users from 180 nations with more than 200 million check outs in 2025. As a real entrance to digital home entertainment and a quickly developing digital environment, G2A.COM admits to over 125,000 digital offerings, consisting of coupons, video games, DLCs, in-game products, and non-gaming products such as present cards, memberships, software application, or e-learning, offered by sellers from all over the world. A compliance-driven company investigated by Deloitte for over a years, G2A.COM is a leader in online security, acknowledged by the prominent American CNP Award along with market giants like Microsoft and PayPal. Today, the business is a crucial entrance for acknowledged worldwide brand names, leveraging its scalable facilities to drive the next stage of e-commerce through agentic AI and worldwide M&A– constantly broadening its function as eviction 2 Adventure in the digital world.
Contact
Katarzyna Malecka
[email protected]
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