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It’s just been 2 weeks because Highfy released its app, and 22k individuals have actually currently downloaded it, while over half have actually even put their very first order.
“For 5 years, our clients have actually been informing us how they go shopping,” stated Hanzala Raja, creator of Highfy. “We ‘d check out the very same messages over and over.’Where’s my order?”Why do I need to visit once again?’When individuals downloaded it this rapidly, it didn’t feel like a surprise. It seemed like they ‘d been waiting.”
As Pakistan’s greatest appeal location, releasing an app simply when Highfy has actually doubled its development in 2026 alone is no less than a power relocation. The app is construct around what existing consumers requested, and it’s established so brand-new consumers get the exact same experience from their really first order.
What has Highfy been doing?
Highfy was established in 2021 as an online cosmetics shop in Pakistanpart of Overseas Business Corporation (OBC), a customer brand name importer and supplier operating considering that 1999. It now equips more than 500 authorised brand names and over 10,000 items throughout skin care, makeup, haircare, scent, nails and tools, with partners consisting of Unilever and L’Oréal.
Highfy has actually now grown its consumer base to 700k active users, 92% of which currently store on the phone. The app provides a much better method to go shopping the best charm items in Pakistan than browser-based shopping, therefore far, clients appear pleased to take it.
70,000 devoted clients got the early gain access to
Before anybody else, Highfy handed the app to 70,000 of its existing clients and asked to be sincere. They were. More than 20% downloaded it throughout early gain access to through e-mail, requesting them to download the app and location the orders on the app. Within an hour, feedback actions began can be found in.
“You can evaluate an app internally a million times and still miss out on things, since everybody on your group currently understands how it’s expected to work,” stated Hanzala. “Seventy thousand consumers do not. The ones who downloaded early discovered things in a week that we may have taken months to discover.”
Highfy has actually been listening to what the early-access consumers have actually been informing them, and their app group had the ability to carry out those modifications before the app for presented to everybody else. That alone was considerable in assisting them enhance functions based upon what their genuine consumer felt throughout the very first order on the app.
It’s all for the consumers
About 70% of downloads up until now are from existing consumers. For them, the app repairs what they inquired about many:
- Checkout that remembers you. Conserved addresses and payment information imply a reorder takes less time.
- Tracking you can inspect yourself. “Where is my order?” utilized to comprise practically 50% of assistance messages. Now the response remains in the app.
There are individuals who have not purchased from Highfy. Anybody who has actually patronized online cosmetic shops in Pakistan understands the very first order from a brand-new website seems like a little gamble. The app makes that very first order a simple one:
- Free shipping on all app orders for a restricted time. Usage code APP-FREESHIP.
- An iPhone 18 Pro Max free giftwhich every app user is immediately participated in. The winner will be revealed quickly.
“If you’ve patronized us previously, this app is our thank-you,” stated Hanzala. “If you have not, it’s the simplest location to begin.”
How the word spread
Early gain access to got individuals talking online, and social networks teasers kept the discussion going. The most significant pull originated from Highfy’s launch occasion in Karachi, where the app was the entry ticket to the pop-up. A substantial crowd appeared, downloaded the app on the area, and plenty left with totally free skin care and makeup goodies by winning these video games.
Highfy’s out-of-home project has actually considering that taken the discussion from individuals’s feeds onto the streets too.
What’s next
Highfy is preparing to regularly deal with future updates, include brand-new functions based upon what the consumer continues to inform them, and produce app-only rewards so individuals can delight in shopping on the app even further with brand-new offers, discount rates and the best cosmetics rates in Pakistan
“Five years of consumers informing us how they go shopping got us here,” stated Hanzala. “The app simply suggests we can keep listening, and move a lot much faster when they inform us how to do their appeal shopping much better.”
Download the Highfy app on the App Store or Google Play.
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