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Among Australia’s earliest and most distinguished wineries has actually gone back to personal ownership.
Family-owned Stonier Wines bought Seppelt Wines from openly noted red wine giant Treasury Wine Estates.
The sell-off belongs to Treasury’s strategy to minimize its portfolio from 76 red wine brand names to less than 30.
The sale consists of Seppelt’s vineyards and winery at Great Western, in western Victoria, and its Drumborg vineyard near Portland in south-west Victoria.
The business purchased business for an unidentified amount, with the sale anticipated to be settled in mid-October.
The Seppelt brand name was released by the Seppelt household in South Australia in 1851, and in 1918 the household obtained Hans Irvine’s vineyards at Great Western.
A long period of time in the making
Stonier Wines is among the pioneering estates on the Mornington Peninsula and went back to regional household ownership in 2022.
Stonier ceo and co-owner Aaron Drummond stated he was drawn in to Seppelt after having actually operated in the Great Western red wine area at the Mount Langi Ghiran winery for several years.
Aaron Drummond states his company has huge prepare for Seppelt. (Provided: Aaron Drummond
“It was incredibly exciting to see the potential of the region,” he stated.
“The quality of what we can produce in the Grampians and Great Western is extraordinary.”
The sale consists of the winery at Great Western, which has actually been mainly inactive because 2014, however is anticipated to be rebooted by Stonier.
“The winery facility is a considerable facility that was processing about 8,000 tonnes a year but is currently crushing nothing,” Mr Drummond stated.
“Our hope is to put a couple of thousand tonnes through that facility.”
Stonier will likewise make business usage of Seppelt’s historical underground cellars, which have actually been mostly a traveler destination in the last few years.
“We want to get them working again,” Mr Drummond stated.[
“The Drives” in Great Western is the biggest underground cellaring system in Australia, covering 3 kilometres. (Provided
From business to personal
Treasury Wine Estates purchased Seppelt in 2011, as part of the acquisition of Foster’s Group’s whole white wine department.
In June this year, the business revealed strategies to slash its brand name portfolio in a cost-cutting workout.
Seppelt is the very first brand name to be sold because that statement.
Angus Lilley, TWE’s handling director for Australia, New Zealand and Europe, stated the business was pleased to discover a purchaser in Stonier. “Seppelt holds a distinctive place in Australian wine, with a proud history shaped by generations of winemakers, viticulturists and people across the business and its local communities,” he stated. “For the people who know and love Seppelt, it’s a positive move that keeps the brand in Victorian hands.” Production will resume at the Great Western winery under Stonier. (Provided: Treasury Wine Estate Swimming versus the tide Stonier’s purchase of Seppelt comes at a time when the white wine market is under siege from falling international need, historical oversupply, and low rates. Mr Drummond stated while mindful of those obstacles, he was favorable about the future of the market. “The wine industry is in probably the toughest cycle it’s been in for a few decades, but the reality is that if you get the farming right and you get the wine quality right, the premium wine market is going ok, and there is growth,” he stated. “It’s a bloody risky time, but it’s also calculated, and the thing about this brand is it has a heap of love and people want to see it go well.” He stated Stonier was concentrated on quality over amount. “Trying to make more wine doesn’t make sense, but making better wine that can compete at a global level and really focusing on fine wine — I think there’s a really lovely market for us,” he stated.
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