Intro Holding signs partnership and management agreement with Mona El Helw, who joins M squared as Managing Partner and CEO

Introduction Investments Holding (Dubai) revealed a collaboration and management contract with Mona El Helw for its property advancement arm, M squared. Under the contract, Mona ends up being a partner in M squared and handles its management as Managing Partner and Chief Executive Officer, reliable 1 November 2026.

Mona brings 25 years of experience throughout property and financial investment banking. Before her brand-new period, she served for 5 and a half years as Chief Commercial Officer and a member of the Executive Committee at Talaat Moustafa Group (TMG). Previously, she was Chief Commercial Officer at Palm Hills Developments.

The collaboration lines up M squared’s management with its investors around a long-lasting development strategy. Mona will lead the business’s method, task shipment and growth, with a required to construct M squared into among the area’s leading realty designers over the coming years.

Ayman Mamdouh Abbas, Managing Partner of Intro Holding, stated: “Intro Holding has strong self-confidence in the Egyptian economy and in the strength and long-lasting capacity of its property sector. We want to thank Karim Malash and M squared’s management group for their commitment and for the strong structures they have actually constructed. We eagerly anticipate our collaboration with Mona in taking M squared into its next stage of development and developing it amongst the area’s primary property designers.”

Mohamed Farouk, Managing Partner and Board Director at Intro Holding, stated: “I want to thank Karim Malash for his management, devotion and important contribution to developing M squared’s structures. As we start this brand-new chapter, Mona brings deep market understanding, a strong business performance history and the aspiration to assist take business to the next level. Having her sign up with as both a partner and CEO shows our shared dedication to developing long-lasting worth. Together, we intend to enhance execution, provide on our pledges to clients and construct M squared into a leading name in the area’s realty market.”

Mona El Helw stated: “I think M squared stands on strong ground, with the ideal basics to be at the leading edge of the area’s property sector. I likewise highly think that realty is a crucial sector in forming the Egyptian economy: it has actually been leading the economy’s development and has actually shown its durability throughout the years. I am happy to sign up with M squared as a partner, purchasing its future along with Intro, and I anticipate dealing with a gifted group to provide on our dedications to clients and develop neighborhoods of enduring worth. My enthusiasm genuine estate, for developing neighborhoods, for brand name positioning and for scaling up companies, adding to their development and supporting digital improvement, is the primary drive behind this choice.”