National Advertising Conference 2026: Prof. Sule Ya’u Sule to Speak on Language, Culture and Advertising in Northern Nigeria
The Chairman of the Board of Directors of Image Merchants Promotion Limited(IMPR), Professor Sule Ya’u Sule, has actually been revealed as one of the speakers at the 2026 National Advertising Conference (NAC2026), arranged to hold from November 11 to 13 at the Abuja Continental Hotel.
Sule, an Associate Professor of Strategic Communication at Bayero University, Kano, is anticipated to deal with the important function of language, culture and audience understanding in establishing reliable marketing campaign, especially in Northern Nigeria.
Revealing his involvement, the conference organisers challenged marketers, brand names and interaction experts to reevaluate whether their projects really get in touch with audiences in Northern Nigeria or simply reach them through traditional media channels.
“Your copy might be reaching Northern Nigeria, however is it in fact speaking with Northern Nigeria?” the organisers asked.
The statement highlighted the value of culturally delicate marketing, alerting that failure to comprehend regional languages, customs, worths and interaction choices might weaken brand name messaging and audience engagement.
According to the organisers, Sule’s discussion will check out the repercussions of cultural insensitivity in marketing and the requirement for brand names to establish messages that resonate with the varied neighborhoods they look for to reach.
A Fellow of the general public relations occupation, Sule brings more than 3 years of experience as an interaction specialist, reporter and public relations strategist.
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Beyond his scholastic obligations at Bayero University, Kano, he works as Chairman of the Board of Directors of IMPR, publishers of PRNigeria, Economic Confidential, Spokespersons Digest and other specialised publications.
His expert experience covers marketing, political interaction, broadcasting, public relations and social networks, offering useful viewpoints on how cultural distinctions affect public understanding and interaction efficiency.
The conference organisers stated his substantial participation in these locations positions him to analyze the difficulties brand names deal with when marketing messages stop working to show the cultural truths of their target market.
They kept in mind that the session would challenge marketers to compare merely relaying advertising messages and developing significant interaction with customers.
“This is the session that challenges every brand name to ask: Are we interacting, or simply broadcasting?” the organisers specified.
The discussion is anticipated to accentuate the value of language adjustment, cultural intelligence, audience research study and context-sensitive messaging in accomplishing genuine across the country marketing reach.
The organisers explained the session as especially pertinent to ad agency, brand name supervisors, marketing executives, public relations professionals and organisations looking for to reinforce their engagement with audiences throughout Nigeria’s varied linguistic and cultural neighborhoods.
The 2026 National Advertising Conference will happen at the Abuja Continental Hotel from November 11 to 13, uniting marketing and interaction experts for conversations on concerns impacting the market.
Interested individuals can sign up through the conference site here.
By PRNigeria
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