New Xbox Division XP Will Adapt More Video Games for Movies and Television

The Xbox reset continues. Regardless of a rough year of earnings losses, layoffs and significant restructuring, the Microsoft video gaming department revealed Thursday that it’s going huge into the show business and in other places.

After the definite success of A Minecraft Movie and the Fallout television series– both of which are long time computer game titles– Xbox is developing a department called XP to broaden its computer game brand names into motion pictures, TELEVISION, product and even live occasions, the business stated.

Xbox has numerous video games in its brochure, with just Minecraft, Fallout and Halo adjusted for movie and television. There are a couple of other adjustments in the works– motion pictures for Call of Duty and Gears of War, and a Netflix animated series for Diablo.

“Our aspiration at Xbox is to be the top home entertainment business worldwide,” Chief Strategy Officer Matthew Ball stated in the statement.

XP, which describes “experience points” in the video gaming world, will include 4 departments. Xbox Pictures will develop more movie and television adjustments; Xbox Products will establish licensing and product; Xbox Places will host live occasions and broadcast occasions in amusement park and other areas; and Xbox Partnerships will team up with developers and brand names to make brand-new experiences.

Xbox CEO Asha Sharma called Kayleen Walters as president of XPWalters was executive manufacturer of A Minecraft Movie, which led all films in United States ticket sales and earned $424 million in the United States in 2015. She is now a manufacturer for the follow up, A Minecraft Movie Squared, set up for release in theaters on July 23, 2027.

Before signing up with Xbox’s Mojang Studios in February 2025, Walters invested 13 years at Lucasfilm running effective worldwide marketing projects for the Star Wars franchise.

Sharma likewise revealed Maria Angelidou-Smith, a previous VP at Meta and primary item officer at Reddit, will end up being CEO of Mojang and Minecraft.

It’s been an eventful period for Sharma because ending up being Xbox CEO in February. Income dropped $1.7 billionor about 7%, from July 2025 through June 2026. On July 6, Sharma revealed a reset — “the most substantial restructure in Xbox history”– laying off 3,200 individuals by mid-2027 and moving 4 studios out of Xbox and under brand-new management.

Television Growth is wise, expert states

With its video gaming company having a hard time, Xbox is making a wise relocation, states streaming media expert, author and speaker Dan Rayburn

“They need to broaden beyond the core video gaming audience,” Rayburn informed CNET. “They’re recognizing, with just how much material is being certified nowadays and all the various platforms out there, let’s produce more material off our brand name that others may wish to certify for their streaming services.”

Moving beyond the boundaries of the console absolutely worked for A Minecraft Movie and Fallout, and their success on screens improved Xbox’s video gaming organization. There was a 75% boost in weekly active users of Minecraft after the motion picture’s release in spring 2025, and there was a fivefold boost in hours used the numerous Fallout video game titles throughout the television series’ very first season on Prime Video.

Whereas Minecraft and Fallout discovered passionate audiences in the home entertainment world, that will not be real for all of Xbox’s video games, Rayburn stated.

“They’re going to understand that specific brand names aren’t going to resonate with specific people beyond video gaming, so you need to choose the ideal material,” Rayburn informed CNET. “That’s why working with somebody from the movie service (Walters) is the bottom line here. They took a movie executive instead of a video gaming executive. You can’t have a video gaming executive running that.”