Pinoys trust journalists over vloggers – survey

Andrew Ronquillo – The Philippine Star

October 15, 2026|12:00 am

In a non-commissioned study by Momentum Research, the general public viewpoint research study company discovered that 83 percent of Filipino grownups get their news from reporters working for wire service.

STAR/ Edd Gumban

MANILA, Philippines– Despite a broadened details environment, a study on Tuesday discovered that reporters stay Filipinos’ primary source of news.

In a non-commissioned study by Momentum Research, the general public viewpoint research study company discovered that 83 percent of Filipino grownups get their news from reporters working for wire service.

In contrast, 32.3 percent had vloggers, influencers and content developers as news sources.

About 3 in 4 Filipino grownups state they rely on the news and info they obtain from reporters, while 18.4 percent state they do not.

This finding corresponds throughout areas, political associations and generations, Momentum Research stated.

With the expansion of disinformation and deceptive generative expert system, the study worried that choosing which sources to rely on “matters especially.”

Throughout age, 84.3 percent of Gen Z Filipinos trust reporters the most, followed by millennials at 78.9 percent, Gen X at 74 percent and child boomers and the quiet generation at 55.8 percent.

Suspicion in content developers, influencers and vloggers represented in between 62 and 67 percent.

In regards to political associations, trust is greatest “amongst those who determine as pro-opposition” at 86.4 percent.

About 7 in 10 suggested suspect in vloggers and developers.

Pro-Duterte grownups have an around 20 percent suspect rate in reporters as a news source.

More than a 3rd of Marcos and Duterte advocates trust news and info from content developers and vloggers, scientists discovered.

Reporters are most relied on Luzon at 82.2 percent.

The Visayas published a 74.5-percent rely on reporters.

Mindanao had 68.4 percent.

In spite of Metro Manila publishing a 73.6 percent rely on reporters, the capital represented the greatest trust score for material developers and vloggers at 39.2 percent.

Momentum Research stated 1,487 Filipino grownups took part in the research study through in person interviews.


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