Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

By Danny Parisi – October 28, 2026 –

Ivy Liu

The inspiration was apparent: It’s the world’s most significant sports occasion, and all eyes were on the competition and its gamers. Now, 3 months after the World Cup ended in a Spanish success, the collaborations keep coming. Recurring energy from the World Cup is motivating style brand names to keep minting brand-new collaborations with star gamers and groups. For U.S. brand names, in specific, much of those gamers are now home names, including much more reward to strike up brand-new collaborations.

Amongst the current is Farm Rio, the Brazilian style brand name, which revealed a collaboration with the prominent Spanish soccer group Real Madrid recently. The U.S. is Farm Rio’s biggest market outside its home of Brazil, and the collection targets a global audience. The collaboration, which likewise consists of Adidas, fixates a pill collection called the Flamengo Collection, including 5 signature Farm Rio prints over Real Madrid’s signature white colorway. The collection likewise greatly includes Real Madrid’s branding.

It develops on a previous version of the Flamengo collection, released in 2024, which likewise included soccer images, although it was not connected to a particular group.

The faces of the project consist of Real Madrid’s star gamers like Jude Bellingham and Vinicius Junior. Bellingham, a home name in lots of parts of the world for his top-level play, saw a rise in appeal in the U.S. throughout the World Cup as it was lots of Americans’ very first direct exposure to him.

GQ reported that Bellingham got approximately 1 million Instagram fans after each World Cup match he played and profiled a variety of American females who went from never ever having actually become aware of Bellingham to following him fanatically and sharing fan edits of him within days. His name turned into one of the leading 30 trending subjects in America on TikTok. The most popular search term associated to Bellingham on Google in America was “Is Jude Bellingham my other half?”

The appeal Bellingham and his colleagues have amongst American ladies, in specific, was an aspect for Farm Rio, according to the brand name’s co-founder, designer and innovative director, Kátia Barros. Farm Rio initially teamed with Adidas for a soccer collection in 2024.

“Our client is definitely still stimulated,” Barros stated. “Many ladies like football however have actually never ever felt that standard fan product was produced them. Our cooperations provide a method to use their enthusiasm with color, character and design, on matchday and every day. The reaction to our football collections has actually constantly been extremely psychological. Our fans still request pieces from the very first Flamengo collection.”

Bloomberg reported that there are now 10% more self-identified soccer fans in the U.S. compared to in 2015, bringing the overall to around 75 million.

Some collaborations formed before the World Cup are still going strong after the truth. American Eagle started dealing with Spain’s star gamer, 19-year-old Lamine Yamal, in January of this year in anticipation of the coming competition. Yamal likewise got over 5 million social networks fans in the U.S. throughout the competition.

American Eagle dropped its very first collective collection with Yamal in September, a back-to-school collection that uses the professional athlete’s appeal with Gen Z. Jennifer Foyle, president and executive imaginative director of American Eagle and Aerie, stated this collection is the very first in a prepared multi-year partnership with Yamal, not simply a one-off to profit from his winning the World Cup.

The collaboration develops on other effective athlete-focused projects American Eagle has actually released just recently, like its Travis Kelce collab from in 2015.

“Soccer draws in an unequaled international following, and our multi-year collaboration with Lamine Yamal focuses AE at the heart of the fandom– highlighting our dedication to him, the sport and our clients,” Foyle stated in a press declaration.