Samsung’s brand-new Galaxy Z Fold 8 ad makes a direct jab at Apple’s iPhone Duo for its late arrival into the collapsible phone market. In an Instagram videoSamsung’s “Slice” advertisement flaunts an apple (the fruit, not the business) that’s sliced into pieces before one piece rolls along past the Galaxy Z Fold lineup, covering from 2019 to 2026’s Z Fold 8.
It’s not uncommon for phone-makers to slam Apple for bringing functions and hardware concepts to the iPhone long after they’ve been offered on Android gadgets. Samsung’s $1,900 passport-style Z Fold 8, which debuted in July, has a comparable shape to the $1,999 iPhone Duo that debuted in September.
Samsung has likewise had years to enhance its One UI 9.0 software application overlay for collapsible phones, with lots of alternatives that benefit from the phone’s bigger and smaller sized screens. While the Duo does run Apple’s iOS 27, my associate Abrar Al-Heeti kept in mind in her evaluation that third-party apps and services are still being enhanced for various screens. The Duo is breaking brand-new ground on iOS as Apple’s very first collapsible phone, however that likewise provides competitors like Samsung the chance to poke a little enjoyable at Apple in their marketing.
Samsung’s advertisement ends by promoting that the Z Fold 8 is thinner and lighter than the iPhone Duo, which Samsung had the ability to attain in part by utilizing a brand-new screen tech called Flex Titanium and higher-capacity silicon-carbon battery tech.
While it’s reasonable to state that the iPhone Duo is late to the celebration, the business has a history of capturing up rapidly with its rivals. Apple started consisting of cordless charging with 2017’s iPhone 8, years after other Android competitors. Now, Apple has actually assisted establish the Qi2 cordless charging basic with faster speeds and magnets, and last spring the iPhone 17 Pro won CNET’s Lab Test of fastest cordless charging.
Till Apple’s brand-new collapsible phone is strongly developed, I would not be amazed to see other collapsible phone-makers like Google or Motorola artistically slice up Apple for waiting up until 2026.
Mike Sorrentino
Senior Editor
Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches– consuming about how we can maximize them. Mike likewise watches out on the film and toy market, and beyond work takes pleasure in cycling and pizza making.
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