Artists
Upgraded 7 October 2026 at 13:45 IST
Artists Sweet Karam Coffee hosted the 2nd edition of The Big South Indian Festival in Bengaluru, commemorating South India’s food, customs, music, stories and culture.
Bengaluru: Sweet Karam Coffee, a clean-label South Indian food brand name on an objective to take the’Taste and Tales of South India to the world’, hosted the 2nd edition of its cultural IP,’The Big South Indian Festival’, in Bangalore on 27 September 2026.
The brand name united the area’s food, routines, stories and customs in a modern event created to keep South India’s abundant cultural heritage alive and available to brand-new generations.
Structure on the Chennai edition, the Bengaluru chapter combined the flavours, customs, music, video games and stories of South India through an immersive joyful experience for customers and developers. The celebration commemorated the routines and memories that make South Indian events unique, while providing them through a modern lens.
Janaki Paati, the body and soul of Sweet Karam Coffee, and Rakesh Raghunathan, food historian, MasterChef India judge and the brand name’s Culinary & & Cultural Ambassador, brought alive the stories, customs and food memories at the heart of the experience.
The celebration likewise brought the brand name’s signature 4 PM Ritual, one sweet, one karam and a sip of coffee to life through food, art and shared experiences.
Discussing the Bengaluru edition, Anand Bharadwaj, Co-founder and Chief Culture Officer, Sweet Karam Coffee, stated,
“The Big South Indian Festival was developed to commemorate the food, routines, stories and memories that make South Indian events so unique. After our Chennai edition, we were thrilled to bring this experience to Bengaluru and open it approximately a broader audience. We wished to develop an area where individuals might find, get involved and experience the richness and variety of South India.
Bengaluru revealed us just how much even more this concept can go. With the celebration uniting homegrown brand names, developers and cultural experiences, we are starting to see it develop into a bigger platform for South Indian culture and modern imagination. There is still much to find out and construct, however we are delighted about taking this experience to much more cities and neighborhoods.”
The Bengaluru edition marks the next chapter in Sweet Karam Coffee’s aspiration to develop The Big South Indian Festival into a multi-city cultural residential or commercial property, with future editions prepared throughout Mumbai, Hyderabad and Delhi.
Created as an immersive event of South Indian food, culture and neighborhood, this edition included interactive experiences such as a laddu-making difficulty, a live Kodubale-making station where visitors can deal with the dough, a developer obstacle around the ultimate davara-tumbler to see who can put their coffee the greatest, and the occasion’s emphasize – a Yakshagana efficiency that had actually the crowd mesmerized.
The experience likewise consisted of an Instagram-worthy photobooth, enjoyable celebration product, video games and more.
Even more enhancing its community-first method, Sweet Karam Coffee likewise teamed up with similar brand names to unite a larger neighborhood around the IP and produce a celebration that surpasses food to commemorate the shared routines, stories and experiences of South India.
Established in 2015 based out of Chennai, Sweet Karam Coffee is constructing India’s many liked South Indian food brand name motivated by the area’s valued 4 p.m. snacking routine– something sweet, followed by karam (mouth-watering treats), and ended up with a piping hot cup of filter coffee.
This easy routine of Sweet, Karam and Coffee catches the convenience, connection and daily delight at the heart of the brand name.
With the aspiration of ending up being a worldwide South Indian FMCG brand name, Sweet Karam Coffee unites the varied cooking customs of the area, taking its tastes and tales to customers throughout India and the world.
Rooted in homestyle dishes motivated by the goodness of Grandmother’s love, routines and food knowledge gave through generations, the brand name integrates standard flavours with modern formats to develop experiences that feel both classic and pertinent.
Best understood for favourites such as Murukku and Mysore Pak, the brand name’s psychological heart depends on the dishes and memories of Janaki Paati, the north star of the brand name.
Her tradition embodies the heat, goodness and sensation of home that Sweet Karam Coffee looks for to continue.
Its growing portfolio periods sugary foods, savouries, filter coffee, drinks, dressings and kitchen fundamentals, motivated by the breadth of South Indian kitchen areas and food routines.
With a broadening omnichannel existence throughout D2C, fast commerce and offline retail, supported by its strong production abilities and a client base of over 5 lakh households, Sweet Karam Coffee is constructing towards a bigger aspiration: to be a contemporary custodian of South Indian food customs while making the area’s flavours more available to customers in India and throughout the world.
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