GOLD AWARDEE. TNT agents and firm partners get a gold award for the TNT Network Campaign in the Creator/Influencer/Celebrity Marketing classification at the SMARTIES Philippines awards. From left are Carlo De Leon, senior vice president for customer services at WPP Media Philippines; DJ Imbat, senior supervisor for preparing at WPP Media Philippines; Raymond Anthony T. Samarista, vice president for marketing services operations at Smart Communications Inc.; and Paul Debaprateem, handling director and president of Sodexo Philippines and a SMARTIES Philippines juror.
CONTRIBUTED PHOTO
Released on
:
Oct 19, 2026, 6:00 pm
TNT, the worth brand name of Smart Communications Inc., won a gold award at the SMARTIES Philippines for its network project in the Creator/Influencer/Celebrity Marketing (Impact Marketing) classification.
The awards program acknowledges ingenious marketing projects that provide significant outcomes for brand names and companies.
Released in February 2026, the project was established with Ace Saatchi & & Saatchi, with Wavemaker Philippines-WPP Media working as the media company. It included paranormal private investigator and material developer Ed Caluag, who utilized his popular ghost-hunting material to highlight TNT’s network efficiency.
The project turned network lag, a typical aggravation amongst mobile users, into an amusing haunted-house circumstance.
In the video, Caluag livestreams his paranormal examination, however lag consistently disrupts his encounters with ghosts. The progressively annoyed spirits ultimately turn the tables on him, providing TNT an innovative method to show the significance of a responsive mobile connection.
The project drew motivation from TNT’s acknowledgment for having the Philippines’ finest mobile latency in the Ookla Speedtest Awards. It equated the technical advantage of low latency into an amusing story that audiences might quickly comprehend.
“This acknowledgment shows how we continue to discover fresh and interesting methods to bring TNT’s brand name guarantee to life. By integrating the credibility and home entertainment worth of developer material with the strength of our network, we had the ability to turn a typical aggravation into a story that Filipinos might connect to and take pleasure in,” stated Lloyd R. Manaloto, very first vice president and officer-in-charge for Smart.
The project premiered on Caluag’s digital platforms before broadening its reach through Meta, Google, YouTube, and TikTok. It produced more than 659 million impressions, reaching mobile-first customers throughout the platforms.
The award highlights TNT’s usage of developer collaborations to make technical network advantages more relatable to customers, placing content developers as partners in storytelling instead of just as brand name endorsers.
TNT and Smart continue to broaden their 5G network across the country while making acknowledgment for their network efficiency.
Ookla likewise acknowledged Smart with the very best Mobile Video Experience award in the Philippines, highlighting the network’s efficiency as more Filipinos depend on mobile phones for video streaming, home entertainment, and other digital activities. PR
Discover more from PMN S.P.O.R.T.S - A PRIME MEDIA NETWORK BRAND
Subscribe to get the latest posts sent to your email.
