Too Lost Music Group Promotes Six Execs As Global Expansion Continues

Too Lost Music Group, the New York-headquartered music and innovation business, has actually revealed 6 executive promos throughout its financing, A&R, business advancement, and industrial method groups. Mark VanAtta, Marc Emert-Hutner, Aldo Davalos, Jen Ferrer, Adrian Burke, and Nate Fisher have actually all risen to senior management functions as the business continues to broaden its worldwide operations, artist and label services, innovation platform, and wider portfolio of music organizations.

This post was produced in cooperation with DMN partner Too Lost.

The brand-new titles are as follows: Mark VanAtta ends up being Senior Vice President, Finance. Marc Emert-Hutner ends up being Senior Vice President, Artists and Repertoire. Aldo Davalos ends up being Executive Vice President, Strategy and Corporate Development. Jen Ferrer ends up being Vice President, Commercial Strategy. Adrian Burke ends up being Vice President, Artist and Label Services. Nate Fisher ends up being Vice President, Artist and Label Investments.

“Mark, Marc, Aldo, Jen, Adrian, and Nate have each played an essential function in assisting us develop Too Lost into the business it is today,” shares Too Lost CEO & & Co-Founder Gregory Hirschhorn. “As we continue to grow, it is progressively crucial that we buy individuals who have actually assisted us get here and provide the chance to handle higher management throughout the company. Each of them has actually regularly shown remarkable judgement, ownership, and dedication to our artists, labels, and service.”

In his broadened function, Mark VanAtta will continue to supervise essential locations of Too Lost’s monetary operations as the business grows its international footprint and financial investment activities. The financing company has actually assisted support double-digit development throughout gross income, net earnings, gross earnings, and platform income throughout Q2 2026. VanAtta has actually likewise continued to enhance the business’s institutional facilities, consisting of monetary reporting, advance and recoupment reporting, treasury and banking procedures, working-capital management, tax and worldwide reporting, and monetary combination throughout the growing portfolio of services.

Marc Emert-Hutner handles a wider management function throughout Too Lost’s A&R company, dealing with artists, labels, and partners to recognize and establish brand-new chances throughout the business’s worldwide network. The A&R group has actually kept broadening the lineup throughout both developed and establishing skill. Current label additions consist of Mainstay Music Group, BluePie Records, Echo Cult Records, and In Too Deep. Current artist finalizings and platform additions consist of Matisyahu, Powfu, Macabre Plaza, BrokinPaper, and King Hendrick$, amongst others.

Aldo Davalos will continue to lead tactical efforts and business advancement for Too Lost, consisting of the examination of brand-new collaborations, financial investments, acquisitions, and other chances. He has actually played a main function in the business’s progressively active dealmaking, which covers acquisitions, brochure financial investments, and tactical collaborations. Most just recently, Too Lost finished its collaboration with GYRO.Group, considerably broadening its existence throughout Australia and the more comprehensive Asia-Pacific area and including brand-new circulation, white-label, and artist services abilities to the group. Beyond GYRO.Group, Too Lost continues to assess chances throughout music circulation, record labels, brochures, innovation platforms, and artist services companies worldwide.

To even more enhance the business’s advance implementation and brochure acquisition abilities, Nate Fisher moves into his brand-new financial investments function. He will report straight to Jay Moore, Chief Investment Officer.

Jen Ferrer and Adrian Burke handle broadened functions supporting the international artist and label services company and together will assist form and perform industrial methods created to deepen relationships with artists, labels, platforms, and tactical partners. Over the previous 3 years, Ferrer has actually played a main function beforehand Too Lost’s business technique. She has actually assisted develop and scale the item management and digital marketing groups, reinforced collaborations with significant digital provider (DSPs), and led industrial method for projects covering HUGEL, The All-American Rejects, 1nonly, and Princess Superstar.

Burke signed up with through the acquisitions of GROUP SPEED and GYRO.Group, bringing comprehensive experience in premium artist services, artist advancement, and high-touch account management. He will lead the combination and growth of GROUP SPEED’s abilities throughout the group, extending its premium service design to a larger variety of artists, labels, and partners.

The industrial outcomes offer a sense of momentum behind these relocations. In July 2026 alone, the business group protected almost 500 playlist positionings, more than 100 New Music Friday positionings, and over 70 Spotify Premium homepage takeovers, along with comprehensive playlist-cover functions and platform marketing assistance for top priority releases. French DJ HUGEL landed 24 worldwide New Music Friday positionings in a single day. Digital projects have actually likewise produced countless TikTok views and six-figure incremental streaming activity through neighborhood activations, backed by Too Lost’s relationships with Spotify, Apple Music, YouTube, Deezer, and other worldwide DSPs.

Too Lost has actually likewise introduced a public openness report that opens the functional information behind its circulation organization, pulled straight from its administrative systems and upgraded constantly. This report covers the volume of shipment actions processed throughout the platform, from brand-new releases to metadata updates and takedowns, together with the category breakdown of its live brochure. That consists of the nations where its accounts and listener streams are focused and the number of customers stay active gradually.

By releasing this information, Too Lost is setting a brand-new requirement for openness amongst suppliers at a minute when AI has actually made streaming scams possible at a scale never ever before seen. As one of the very first gatekeepers in between developers and DSPs, suppliers like Too Lost play a main function in keeping AI-generated music overload off streaming platforms, and Too Lost is blazing a trail as a worldwide leader in revealing what openness about releases and their work appears like.