Trip.com Group Reports Surge in Outbound, Inbound, and Regional Travel for Golden Week 2026

In Brief: Trip.com Group information for Golden Week 2026 suggests a considerable increase in early outgoing departures, extended journey periods, and increased need for multi-destination and long-haul travel amongst Chinese travelers, with noteworthy development in both outgoing and incoming tourist throughout Asia and beyond.

Early Departures and Extended Holidays

Chinese tourists are getting ready for a prolonged vacation duration throughout Golden Week 2026, according to Trip.com Group information. By integrating 3 days of leave with the main Golden Week and Mid-Autumn Festival vacations, employees can extend their break to 13 days. Outgoing departures are predicted to start as early as September 25, with the typical journey lasting over 9 days.

Over half of outgoing flight reservations are set up before the main vacation start on October 1. Peak departure days are anticipated on September 25 and September 30. This shift is credited to the Mid-Autumn Festival falling on the Friday before Golden Week, triggering visitors to leave earlier and prevent peak travel durations.

Development in Long-Haul and Multi-Destination Travel

Chinese travelers are utilizing the extended vacation to take longer and more far-off journeys. Reservations for hotel stays of 7 nights or more have actually increased by 123% year-on-year (YoY). Significant European cities such as London and Paris are experiencing faster development in reservations. Long-haul flight reservations are likewise anticipated to grow double-digit YoY, with need concentrated on entrance cities in Europe, Australia, and the United States.

Multi-destination travel is likewise increasing. Reservations for travel plans covering several cities grew 84% YoY. Popular multi-stop mixes consist of Singapore-Bali, Hong Kong-Sydney, and Amsterdam-Milan. Southeast Asia and Europe are leading areas for these multi-destination journeys.

Domestic and Outbound Destination Trends

Interest in nature and cultural locations is increasing. Look for “scenic trips” and “nature getaways” increased 53% YoY. Coastal and high-altitude cities such as Qingdao, Lhasa, and Kashgar are amongst the fastest-growing domestic locations by flight reservations. Mountainous areas like Xiangxi, Zhangjiajie, and Guilin are acquiring appeal amongst rail tourists.

For outgoing travel, island locations remain in high need. Jeju and Bali are amongst the leading 10 most reserved global flight locations. Southeast Asian beach areas such as Cebu and Phuket have actually seen YoY flight reservation boosts of 111% and 78%, respectively. In Europe, cities understood for cultural heritage such as Brussels and Athens are likewise tape-recording substantial YoY development in flight reservations.

Market Shifts in Travel Patterns

Millennials and Generation Z are leading the boost in reservations. Travellers aged 18 to 24 reveal the greatest YoY development throughout age. New Zealand is becoming a popular location amongst Gen Z, with Queenstown and Auckland reporting YoY boosts in flight reservations of 314% and 276%, respectively. Secondary cities consisting of Incheon and Chiang Mai are likewise bring in more visitors from this market.

Incoming Tourism to China

Incoming tourist to China is likewise increasing throughout the Golden Week and Mid-Autumn Festival duration. Lesser-known cities such as Yanji, Dunhuang, and Hailar are experiencing a few of the fastest boosts in flight reservations. Significant cities like Shanghai, Beijing, and Guangzhou continue to bring in strong incoming circulations, especially from Hong Kong SAR, South Korea, Singapore, Malaysia, and Australia.

Secret tourist attractions for incoming visitors consist of the Mutianyu Great Wall, which is the most popular path on Trip.com’s Beijing Express stopover trip. This trip, introduced in December 2024, permits worldwide tourists with stopovers of over 8 hours to go to leading Beijing websites such as the Mutianyu Great Wall, Temple of Heaven, and Tiananmen Square. Other popular tourist attractions consist of Shanghai Disney Resort, Emperor Qinshihuang’s Mausoleum Site Museum, and Zhangjiajie National Forest Park.

Intra-Asia Travel and Regional Trends

Seoul is the leading worldwide vacation location for Golden Week 2026, with a 91% YoY boost in worldwide flight reservations. Other South Korean cities, consisting of Busan, Cheongju, and Daegu, are likewise seeing triple-digit YoY development in worldwide flight reservations. Japan stays a popular location for tourists from Malaysia, Thailand, and South Korea.

The overlap of Golden Week with South Korea’s Chuseok vacation is adding to increased local travel. South Korean tourists can extend their Chuseok vacation by taking 3 day of rests, leading to increased travel activity. Flight reservations to Fukuoka and Shanghai have actually grown by 70% and 68% YoY, respectively. Japanese and Chinese tourists are the primary factors to this local travel development.

Summary of Travel Patterns

Trip.com Group information shows robust travel development throughout Asia throughout Golden Week 2026, driven by extended vacation durations, increased need for long-haul and multi-destination journeys, and increasing interest in both nature and cultural locations. Both outgoing and incoming tourist are experiencing considerable boosts, with significant shifts in visitor demographics and location choices.