U.S. Postal Service Highlights Direct Mail Strategies at ANA Masters of Marketing Conference

The U.S. Postal Service is showcasing how advanced innovation and expert system are changing direct-mail advertising and omnichannel method at the Association of National Advertisers (ANA) Annual Conference in Orlando. Occurring from October 20-23, the premier ANA Masters of Marketing Conference unites primary marketing officers and senior brand name leaders to take a look at brand name development, emerging innovations, and advanced marketing techniques.

Representing USPS at the conference are Sheila Holman, Vice President of Marketing; Ray Van Iterson, Manager of Marketing Strategy; and Lauren Banks, Customer Marketing Manager.

As AI-driven tools enhance marketing speed and effectiveness, standard channels like direct-mail advertising are experiencing an effective elevation. A highlighted USPS sponsored research study report carried out by Winterberry Group (Delivering Performance in the Era of AI, 2026) exposes that 96% of panelists who utilize direct-mail advertising are making use of AI tools to support their programs.

A main focus of the USPS discussion is assisting brand-new and broadening mailers with methods on how to incorporate direct-mail advertising into their marketing mix and optimize their marketing financial investments. Through tactical offerings such as a 40% postage discount rate for certified mailers, USPS is making direct-mail advertising more effectively available, and higher-yielding than ever.

Expert system is eliminating historical bandwidth barriers, offering online marketers the innovative liberty and targeting precision to examine and scale methods they formerly did not have the capability to pursue, stated Sheila Holman, Vice President of Marketing. Through efforts like our aggressive brand-new postage rewards, we are assisting brand names drive unmatched worth and efficiency throughout every omnichannel project.

Discover more about leveraging these resources and checking out reward programs by checking out the USPS Direct Mail Promotions & & Incentives Portal

The United States Postal Service is an independent federal facility, mandated to be self-financing and to serve every American neighborhood through the budget friendly, reputable and protected shipment of mail and bundles to more than 170 million addresses 6 and typically 7 days a week. Managed by a bipartisan Board of Governors, the Postal Service is presently pursuing a change strategy targeted at bring back long-lasting monetary sustainability, enhancing service, and keeping the company as one of Americas most valued and relied on brand names.

The Postal Service typically gets no tax dollars for business expenses and depends on the sale of postage, product or services to money its operations.

For USPS media resources, consisting of broadcast-quality video and audio and image stills, go to the USPS NewsroomFollow us on XFacebookInstagramPinterestThreadsand LinkedInRegister for the USPS YouTube ChannelTo learn more about the Postal Service, go to usps.com and facts.usps.com