WTTC Hails London As a Model for Growth As Global Travel Leaders Gather for WTM

In Brief: The World Travel & & Tourism Council (WTTC) has actually acknowledged London as an excellent city for tourist development as worldwide travel market leaders assemble for World Travel Market (WTM), highlighting the city’s function in driving metropolitan tourist advancement and worldwide partnership.

The World Travel & & Tourism Council (WTTC) has actually invited the launch of the brand-new Oxford Street traffic-free zone in London, supporting its view that the city is a strong design for development in Europe and concentrated on bring in more tourist.

As worldwide Travel & & Tourism market leaders collect for the World Travel Market (WTM) in London, WTTC is anticipating that the sector will grow in Europe by 3.1% in 2026, continuing to surpass the broader economy and going beyond the sector’s 2.6% development taped in 2015.

London is blazing a trail. The city invited an approximated 16.4 million worldwide visitors in 2025, among the greatest visitor overalls of any city worldwide.

WTM accompanies a landmark financial investment in the visitor experience. Simply days before the occasion starts, practically a kilometre of Oxford Street has actually ended up being completely traffic-free, provided by the Mayor of London through the Oxford Street Development Corporation, supported by the UK Government.

Gloria Guevara, President & & CEO of WTTC, stated:”London reveals what takes place when federal government deals with Travel & & Tourism as a tactical top priority. Changing Oxford Street, simply as the worldwide travel sector gets here in the city, sends out an effective message that London is open, enthusiastic and investing in every visitor’s experience.

Our sector is set to produce around one in 3 of all brand-new tasks worldwide over the next years, however that development is never ever automated. It depends upon federal governments putting the ideal conditions in location, from connection and facilities to abilities“

When revealing the pedestrianisation, the Mayor of London, Sadiq Khanstated:”It is a genuinely special event for the capital. Revitalising Oxford Street will increase tasks and financial development in the capital, unlock the complete capacity of this essential part of the West End, and assist develop a much better, greener and more flourishing London for everybody.

WTTC’s newest Economic Impact Research reveals the chance for locations that invest. International visitor costs throughout Europe is set to increase 5.8% in 2026, while the sector around the world is anticipated to contribute a record US$ 11.9 trillion to the economy, representing 9.9% of international GDP and supporting 375 million tasks worldwide, comparable to one in every 9 tasks.

WTTC is contacting federal governments to follow London’s lead, backing the sector with financial investment in facilities, abilities, sustainable location management and connection.