You Heard It First at Ruby: Dive In With Ruby Turns Urban Hotels into Stages for Europe’s Next Breakthrough Artists

Urban way of life hotel brand name, Rubypart of IHG Hotels & & Resorts, has actually released Dive in with Rubya brand-new series of live music experiences in the UK and Germany, created to link visitors, residents and music fans with a few of the most interesting emerging skill throughout Europe. Covering 4 intimate efficiencies, the series includes heading sets from Sasha Keable and Good Neighboursalong with 2 curated Secret Sets showcasing increasing skill handpicked by the artists themselves.

The series started at Ruby Zoe in Notting Hill with an unique efficiency from BRIT and MOBO-nominated artist Sasha Keable, where visitors were amongst the very first to hear her recently launched single Optionstogether with a set of fan favourites. The extraordinary night used visitors an unusual chance to experience among the UKs most interesting artists up close, and showcased Ruby hotels as locations for live music, culture and connection.

As a brand name rooted in music, culture and significant regional connections, Ruby has actually long promoted emerging artists by producing chances for discovery and bringing individuals together to experience whats next.

Sasha Keables genuine noise, connection to Londons music scene and dedication to highlighting brand-new voices made her a natural partner for the London launch of Dive in with RubyThe British-Columbian singer-songwriter has actually reached over 200 million worldwide streams, with her breakout EP ACT RIGHT and its luxurious edition ACT II assisting develop her as one of the most interesting voices in UK R&B.

Sasha then promoted Merton T, another up-and-coming artist for Dive in with Rubys Secret Set efficiency at Ruby Zoe on 30th September. Throughout the surprise, secret efficiency of what might be the UKs next development act, individuals had the very first opportunity to listen to this fresh brand-new skill before they succeed. Fans may not understand them yet, however certainly wont forget them, when they increase to the top, providing participants the opportunity to state, I heard them initially at Ruby, before they go on to top the charts.

Sasha Keable, R&B vocalist songwriter, stated: The UK has lots of amazing skill that simply requires the best phase to be heard. Im enthusiastic about promoting artists showing up along with me, since numerous developments boil down to having the ideal chance at the best minute. It was amazing to debut my brand-new single, Options, at Ruby Zoe and share that minute with fans in such an intimate setting. Partnering with Ruby Hotels to assist shine a light on emerging skill feels truly unique, and I cant wait on audiences to find the artist Ive picked for our upcoming Secret Set efficiency. Offering my picked artist a platform, brand-new fan base, and the possibility for guests to state they heard them initially at Ruby Hotels, is an included bonus offer.

From in-room Marshall amps to thoroughly curated vinyl screens, music is woven into the DNA of Ruby hotels. With the launch of Dive in with Rubythe brand name is turning the bars, lounges and phases at the heart of its hotels into locations for discovery, bringing visitors better to the artists, sounds and imaginative voices forming whats next. Whether its music, art, funny or poetry, Ruby unites individuals, concepts and imaginative energy driving the cultural discussion, producing areas where unforeseen connections and unforgettable minutes unfold naturally.

Dive in with Ruby will next travel to Munich, where Good Neighbours will carry out at Ruby Lilly. Having quickly constructed a global following with their feel-good indie-pop noise and viral hit Home, the duo will heading the German series, and display their most current single Mary Jane, before they pass the torch to their German Secret Set choose, strengthening Rubys dedication to promoting the next generation of artists.

Great Neighbours, indie-pop duo, stated: Were truly anticipating returning to Munich to dip into Ruby Lilly. Its a various sort of program for us, which is constantly amazing, and weve constantly liked the concept of playing smaller sized, more intimate programs together with the larger ones. Enjoyed to be a part of Ruby Hotels Dive In with Ruby series bringing this to life at the program, while likewise offering another artist a platform through the Secret Set and have individuals find their music for the very first time.

As Ruby continues to broaden throughout Europe, Dive in with Ruby shows how the brand name is utilizing culture and connection to develop experiences that exceed the conventional hotel stay. By uniting developed artists, increasing skill and engaged audiences in intimate settings, the series enhances Rubys position as a brand name that champs imagination, commemorates regional culture and assists visitors find whats next before the remainder of the world captures on.

Lauren Krostue, Vice President, Global Brand Management at Ruby Hotels, included: At Ruby, our company believe travel is at its finest when it assists individuals immerse themselves in the culture, imagination and neighborhoods that specify a location. Thats the believing behind Dive In, Rubys invite to bring visitors better to whats occurring around our hotels, find whats brand-new and get in touch with individuals and concepts that make each location special. Dive In with Ruby brings that concept to life through a series of curated cultural experiences that promote whats next in culture, develop unforgettable shared experiences and present visitors to individuals and concepts forming each location. Music is where the journey starts, providing audiences unusual access to the artists forming tomorrows music scene while promoting emerging skill. Sasha Keable and Good Neighbours are the ideal partners for this journey, each representing a fresh and genuine voice within todays cultural landscape. Together, were producing extraordinary minutes that commemorate whats next, stimulate significant connections and influence visitors to experience locations in a much deeper, more genuine method.

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Established in Germany in 2013, Rubys 42 ^* open and pipeline worldwide residential or commercial properties primarily cover Europes biggest and most popular cities, with Ruby Lilou in Marseille just recently opened. Beyond its U.S. growth with current finalizings in Chicago and New York City, Rubys 2026 worldwide finalizings to date consist of a very first hotel in Belgium and brand-new residential or commercial properties in Germany and Italy. These additions even more the Ruby brand names aspiration to grow to more than 120 international hotels throughout the next years and more than 250 throughout the next 20 years.

^*Numbers since Q2 2026

About IHG

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With a household of 21 hotel brand names and IHG One Rewardsamong the worlds biggest hotel commitment programs with over 160 million members, IHG has more than one million spaces throughout 7,100 hotels in over 100 nations, and an advancement pipeline of a more 2,400 homes.

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About Ruby

As a prominent premium city way of life brand name with places in dynamic city-center locations, Ruby is completely placed to fulfill the requirements these days cosmopolitan visitor, no matter what they are taking a trip for. Ruby integrates characterful style, main areas and an uncomplicated visitor experience to provide design, soul and story in every stay without compromise. To find out more, see www.ruby-hotels.com and get in touch with us on Facebook and Instagram.

About Ruby Group

Ruby Group, under the management of creator and CEO Michael Struck, is breaking brand-new ground with its Lean Luxury approach. With a lean organisational structure and concentration on the fundamentals, Ruby is successful in developing a modern, budget-friendly kind of high-end for modern-day, expense and style-conscious clients. Established in 2013, the group runs 22 Ruby hotels throughout Europe, with an extra 18 hotels presently under building or in the preparation stage. Ruby Group likewise uses Ruby Workspaces completely geared up offices and an innovative environment with access to a motivating workplace neighborhood. Economically strong investors support Ruby Groups growth, amongst them the Cura, the household workplace of the German Otto household;

About Sasha Keable

British Colombian vocalist songwriter Sasha Keable has actually rapidly turned into one of the most amazing voices in the UK R&B. A three-time significant UK music award candidate, she has actually gotten acknowledgment throughout female artists, together with being tipped as one of the nations standout emerging skills. In the in 2015 alone, Sasha has actually offered out significant London places, explored throughout Europe, the UK and United States, supported worldwide prominent artists and carried out at high profile music occasions. Now with over 200 million worldwide streams and assistance from a few of the markets most prominent figures, Sasha continues to develop herself as a specifying voice in R&B.