Technology news
At Tokyo Game Show (TGS) 2026, held from September 17 to 20 at Makuhari Messe in Chiba, Japan, Samsung Electronics and NC showed the future of fan engagement by bringing the characters of Astrae Oratio — the upcoming city dream RPG– into the real world through glasses-free 3D Spatial Signage.
The setup changed a traditional cubicle into an immersive experience where visitors experienced realistic characters at scale, blurring the line in between digital worlds and physical areas.
Technology news Extending Fan Engagement Into Physical Spaces
For video game publishers and IP owners, the obstacle depends on equating digital characters into physical environments.
At the entryway to the cubicle of NC, a worldwide video game designer and releasing business, an 85-inch Spatial Signage display screen was incorporated into an elevator-themed setup and presented Astrae Oratio characters at near life-size scale. Including Samsung’s trademarked 3D Plate innovation, Spatial Signage developed a vibrant sense of depth without needing audiences to use 3D glasses, bringing the video game’s characters and its wonderful world into the physical area.
“We desired visitors to come in person with the characters at life-size scale and feel immersed in the video game’s world from the minute they went into the cubicle,” stated Yongsoo Lee, Head of Astrae Oratio Business Division at NC. “For video games in the subculture category, the spiritedness and realism of the characters are specifically crucial. Our companied believe that Samsung Spatial Signage would make this possible.”
Visitors reacted instantly to the screen’s scale, motion, and sense of depth.
Material developer Kawaii CoCo kept in mind, “The character felt interactive since she was moving, that made her feel a little bit more human-like. That truly captured my attention.” She included that the screen’s social networks 
existence was indisputable. “It’s far more popular and looks better on social networks, so I wished to record some video and reveal my audience this truly cool display screen.”
In spite of its slim 52mm profile,1 Spatial Signage is developed to develop the visual impression of depth, making it look like though the area extends behind the screen. This immersive impact develops an effective impression when audiences initially come across a video game and its characters in public settings.
Cubicle visitor Daniel Acero stated,” Having this as the impression of the video game in public is truly handy for forming public understanding of the video game. It likewise communicates the characters of the characters.” He included, “I didn’t recognize it was a display screen. I believed it was a transparent screen with a real area behind it. It truly developed a strong sense of depth.”
Beyond the entryway, compact 32-inch Spatial Signage shows, with an even slimmer profile of 49.4 mm, were put in waiting locations and along the visitor path, extending the character experience throughout the cubicle. The smaller sized type element allowed versatile setup in space-constrained locations while assisting visitors stay engaged with the video game’s characters and its world as they waited.
Visitor Tomas Portier stated, “Even if the line was type of long, Spatial Signage assisted the time pass faster while assisting me be familiar with the characters a little much better. It’s more vibrant than a still image or a traditional screen.”
Technology news Developing Visual Impact While Maximizing Space
For sellers and place operators, visual effect requires to work within the truths of physical area. Spatial Signage’s slim profile, integrated with glasses-free 3D discussion, allowed NC to make tactical usage of minimal area.
“Designing the visitor circulation was rather tough, however because Spatial Signage is really slim, it was actually simple to set up and make reliable usage of the area,” Yongsoo Lee discussed. “That likewise provided us space to save product for visitors.”
At the cubicle entryway, NC utilized the setup as both a visual centerpiece and a practical part of the design. While the screen recorded visitors’attention, the location behind it offered hidden storage for product.
Visitor David Yousefi observed, “When you provide it like this in a box, I believed it was much bigger.”He included,”But it’s quite cool that you can put all of it into such a restricted area.”
This versatility might assist character IP owners, sellers, and place operators bring material into a larger series of physical environments.
Miguel Moren, a video gaming market expert and TGS 2026 exhibitor, stated, “Having animated computer game characters in a real-life area develops an actually great mix of the fictional world and the real life.”
Visitors revealed interest about possible applications beyond video gaming occasions.
Rio Matsushita recommended, “I believe having your preferred character move right in front of you is a truly excellent experience. Even while waiting, I might plainly see the three-dimensional visuals. I believe it would be a great deal of enjoyable if we might see something like that in locations like Akihabara too.”
Nicolas Felix likewise saw other chances for Spatial Signage. “I believe it might be utilized for industrial branding in stores, for instance, to display clothing on individuals,” he stated. Yousefi likewise indicated extra applications in other public-facing environments. “I might likewise see it achieving success in amusement park or other occasions where you wish to display something.”
Technology news Beyond Tokyo Game Show: Expanding the Possibilities of Spatial Signage
The Tokyo Game Show setup is among numerous industrial implementations of Samsung Spatial Signage throughout home entertainment, retail, and occasion environments. At Everland Safari World in Koreait was incorporated into the tourist attraction’s waiting line, extending the safari experience into locations generally booked for crowd management. The Governors Ball Music Festival in the United States showcased product on an 85-inch display screen, incorporating commerce into the live-event experience.
These setups show how Spatial Signage brings digital material to physical area through a mix of visual effect, spatial performance, and visitor engagement. With a series of display screen sizes and a type aspect created to incorporate perfectly into existing environments, the innovation makes it possible for storytelling chances in areas where standard screens have actually been restricted.
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