Current affairs
The pillows were produced an in-person Voice of the People collecting in Haifa in 2025. Apeloig, a member of the effort’s inaugural friend, brought numerous home. They have actually stayed there as a tip of a job she thinks will outlive her official term.
Venezuelan-born and based in Mexico, Apeloig is an interactions expert, content developer, and Jewish neighborhood supporter. She established Tikun Talks, an interactions and speaking with platform that utilizes podcasts, digital material, workshops, and public speaking to attend to antisemitism and polarization, promote discussion, and present audiences to individuals working for favorable social modification.
Before developing Tikun Talks, Apeloig operated in marketing, development, and brand name method. The granddaughter of Holocaust survivors Musha Horenkrig and Andrés Abraham Apeloig, she has actually likewise utilized her work to protect Holocaust memory and bring survivor experiences to more youthful generations.
“They’ve belonged of me and my platform for all this time, and they will stay, “Apeloig informed The Media Line.” Because Voice of the People is not just these 2 years that I have actually invested in the council – it’s going to be permanently a part of me and my work.”
That sense of connection is main to Voice of the People’s next stage. The international Jewish management effort, supported by President Isaac Herzog’s workplace, the World Zionist Organization, the Jewish Agency for Israel, and humanitarian partners, has actually opened applications for its 2nd mate.
The brand-new group is anticipated to consist of 150 individuals: 50 from Israel, 50 from the United States and Canada, and 50 from Jewish neighborhoods somewhere else in the Diaspora. Candidates need to be Jewish, a minimum of 21, able to operate in English, and prepared to participate in cumulative management work. The application due date is Oct. 12.
Herzog: Jewish strength originates from ‘capability to stay linked throughout distinctions’
“The strength of the Jewish individuals has actually constantly originated from our capability to stay linked throughout distinctions of location, custom and point of view,” Herzog stated. “As we open applications for the 2nd Voice of the People associate, I welcome Jews from all over the world to bring their voices, experiences and concepts to this growing worldwide network, and to assist form our shared future together.”
Voice of the People was produced to combine Jews with different backgrounds and point of views, construct relationships, and establish useful actions to obstacles dealing with Jewish neighborhoods. According to the company, more than 20 efforts established through the very first associate and its partners have actually reached the proof-of-concept phase.
For Shirel Dagan-Levy, the effort’s CEO, the work begins with combining individuals who may otherwise never ever fulfill.
Dagan-Levy is an Israeli legal representative by training whose profession has actually consisted of operate in law, company, high tech, and start-ups. Before leading Voice of the People, she worked as primary monetary and running officer of Maoz, an Israeli management company, and held senior business-development and strategic-client functions at telecoms business IBC.
She likewise operated in worldwide agreements and procurement at the Israeli innovation business Verint and formerly served in the Israeli Ministry of Defense’s procurement delegation in New York. Her experience structure cross-sector collaborations now notifies Voice of the People’s effort to turn discussion amongst Jewish neighborhoods into useful cooperation.
“We wish to stroll the talk,” she stated.
Some individuals, she stated, had never ever formerly fulfilled a Jew from another continent, denomination, or expert world. Before attempting to resolve shared issues, they initially needed to discover who remained in the space.
“I think that whatever begins with trust and trust starts with understanding one another,” Dagan-Levy stated.
“Even if we share various viewpoints and we disagree, which’s okay,” she stated. “That’s our strength, you understand, having disputes.”
Over 10,000 study individuals discuss what council needs to deal with
At the effort’s launch, more than 10,000 individuals reacted to a study in 6 languages about the problems the council must deal with. Antisemitism, Jewish-non-Jewish relations, polarization and discussion, Jewish education and heritage, and the Israel-Diaspora relationship became leading issues.
Working groups then evaluated existing efforts, recognized spaces, and established propositions. Dagan-Levy stated one focus has actually been antisemitism, especially online, and the requirement to reach more youthful audiences and construct relationships beyond Jewish neighborhoods.
“We can’t simply speak with ourselves when we discuss antisemitism,” she stated.
Council members vary in age from 19 to 82, and the company states 86% are under 50. For Apeloig, whose Tikun Talks job concentrates on Latin American and Spanish-speaking Jewish neighborhoods, the obstacle is not just to fight antisemitism however likewise to expand the general public story about Jews and Israel.
“I particularly discussed not concentrating on viralizing antisemitism, which is what occurs and has actually been occurring in social networks, however viralizing philosemitism,” she stated. “There’s a lot love and appreciation and bridges and individuals that in fact enjoy the Jewish individuals and like Israel.”
Through Tikun Talks and Voice of the People, Apeloig stated she has actually “had the ability to end up being a louder voice for the Jewish individuals in basic and for the Latin American, Spanish-speaking Jewish neighborhoods in specific.”
She stated Latin American neighborhoods require content customized to their own languages and experiences, despite the fact that lots of people likewise follow English-language Jewish media.
“Latin American Jews typically follow English-language material, and lots of are multilingual,” she stated. “But we likewise require our own story and our own material in Spanish for Latin American neighborhoods.”
Apeloig explained a moving local landscape. At an online forum arranged by the Combat Antisemitism Movement in the Dominican Republic, she stated, evangelical neighborhoods openly revealed assistance for Jews and Israel. The occasion followed a statement by the Dominican Republic’s president that the nation would embrace the International Holocaust Remembrance Alliance (IHRA) working meaning of antisemitism.
“What I saw there was lovely,” she stated. “They existed revealing their assistance.”
The event likewise drew 2 pro-Palestinian demonstrators who utilized a concern duration to make accusatory remarks, Apeloig stated.
“You felt the love and the assistance,” she stated. “But naturally, there’s constantly both.”
Among the council’s most noticeable tasks is the Jewish and Indian Alliance, released in April after approximately 18 months of preparation. The effort looks for to deepen ties in between Jewish and Indian neighborhoods in the Diaspora.
“We discovered that we have many resemblances,” Apeloig stated. “We live within our bubble.”
Apeloig and fellow council member Shoshana Turkia have actually dealt with the Indian Embassy in Mexico City, while another member has actually dealt with the effort in Israel. The task has actually arranged chances for individuals from both neighborhoods to fulfill.
“So, we are producing occasions, minutes for our 2 individuals to come together,” Apeloig stated. “And it’s been remarkable and enhancing.”
Dagan-Levy explains this method as “generous management”: sharing concepts, information and contacts instead of keeping them within a single company. Voice of the People’s public center permits companies and people to evaluate tasks and check out possible collaborations.
“If we understand we have a report or information, utilize it,” she stated. “It’s not ours.”
That openness matters, Apeloig stated, for neighborhoods that often feel ignored in international Jewish conversations.
“Sometimes in Latin American Jewish neighborhoods, we seem like we are not being seen or considered enough in the international Jewish discussions,” she stated.
Political stress in Israel and the United States can make complex typical work, Dagan-Levy acknowledged. Israeli elections and political disputes typically resound in Jewish neighborhoods abroad.
“The stress here impacts our siblings and siblings abroad,” she stated.
Still, the council provides a location to compare techniques. Individuals from Europe, Australia, Latin America, North America, and Israel might face comparable antisemitic events or common pressures however pursue various actions through federal governments, next-door neighbors, or regional organizations.
“We may have the very same issues, however we took extremely various services, and we can gain from one another what worked and what did not work,” Dagan-Levy stated.
The program’s active associate work is anticipated to run for 16 months, consisting of individual exchanges, working groups and an accelerator stage created to turn propositions into cumulative action. Individuals will then sign up with Voice of the People’s continuing alumni and management network.
The company states it will utilize a custom-made algorithm, together with a multi-stage evaluation procedure, to choose prospects based upon requirements consisting of location, generation, expert background, and common association.
“As we develop the next accomplice, we are looking beyond titles and conventional meanings of management,” Dagan-Levy stated. “We desire individuals with regional understanding, lived experience, competence, imagination and a desire to deal with others, consisting of individuals who might never ever formerly have actually thought about themselves as Jewish leaders.”
For Dagan-Levy, completion of the very first friend is not an ending.
“Deborah’s friend is ending this year, however it’s not the ending,” she stated. “This is the start. I suggest, for me, that’s the beginning.”
The very first council started its work throughout wartime, requiring schedules and strategies to alter consistently.
“Everything we set up required to move,” Dagan-Levy stated.
The lesson, she stated, was versatility.
“We need to be adaptive,” she stated. “The only thing we manage is how do we respond to this truth.”
As Rosh Hashanah approaches, Apeloig sees a comparable lesson in a household dish. Her granny’s leikaj, a honey cake typically gotten ready for the Jewish New Year, consistently overruned in Mexico City up until she recognized the city’s elevation needed less sodium bicarbonate.
“It’s simply a little metaphor to comprehend that often you require to change,” she stated.
The dish, brought from another location and another generation, worked when it was adjusted to its brand-new setting. Apeloig strategies to share it, specifically with non-Jewish pals, in addition to the custom behind it.
“It’s a custom. It’s a honey cake, and it’s to long for a healthy and sweet brand-new year,” she stated.
For Apeloig, that little act is likewise outreach.
“It’s the most stunning hasbara that we can do. Simply sharing our Jewish delight, our customs.”
The pillows in her Mexico City studio started as an information from an event in Haifa. They now represent the bigger function Voice of the People wishes to sustain: linking Jews with various histories, languages, and convictions, and turning those relationships into shared action.
Granny Musha’s Honey Cake (Leikaj)
In honor of Musha Horenkrig de Apeloig, z”l:
Active ingredients
1 1/2 cups sugar
5 eggs, apart
1 1/2 cups honey
1 cup grease
1 tsp baking soda *
3/4 tsp ground cloves
4 cups versatile flour
3/4 cup newly brewed strong coffee
Juice of 1 lemon
- High-altitude note: If baking in a high-altitude city such as Mexico City, minimize the sodium bicarbonate. I utilize around 1/2 teaspoon.
Directions
Pre-heat the oven to 150 ° C.
Different the eggs. Beat the 5 egg whites till stiff peaks form. Reserve.
In a different bowl, beat the egg yolks with the sugar till well integrated.
Mix the honey and lemon juice together to thin the honey a little, then contribute to the yolk mix.
Include the sodium bicarbonate, ground cloves, and grease. Mix completely, making certain there are no swellings.
Include the newly brewed coffee and mix up until integrated.
Carefully fold in the beaten egg whites.
Slowly include the flour, blending up until the batter is thick and uniform.
Baking
Gently grease a 23 × 33 centimeter rectangle-shaped baking pan and line the bottom and sides with parchment paper. Gently grease the parchment.
Put the batter into the ready pan.
Bake for roughly 1 hour and 15 minutes, or up until the cake is golden brown and a wood skewer placed into the center comes out tidy.
Baking time might differ depending upon your oven and elevation.
As soon as baked, get rid of the cake from the pan, leaving the parchment paper in location.
When cooled, cover it in aluminum foil to assist maintain its particular wetness.
A little tikun to take with you
Consuming and gifting leikaj has to do with more than wanting a sweet year. Household dishes bring memories, migrations, customs, and pieces of individuals who came before us.
While you’re making this one, ask somebody in your household about your dish, the one that should have to be composed down and passed on.
In some cases l’dor vador, from generation to generation, starts in the kitchen area.
I feel obliged to share my granny’s dish with you so that her memory might permanently be a true blessing. If you bake it, I would enjoy to hear how it ended up – and whether you and your household liked it as much as we do. Please DM me on Instagram @tikuntalks and let me understand.
An extremely unique thank you to my sis, Gaby Apeloig, for being the guardian and preserver of Grandma Musha’s leikaj, maintaining this piece of our household so that her great-grandchildren can enjoy it today, therefore that we can continue bring it forward for generations to come.
Shana tova u’metuka!
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