Mountain Mike’s Pizza Names Sheena Dougher Chief Marketing Officer

Fast-growing Pizza Chain Proudly Taps Experienced Restaurant Marketing Executive to Lead Brand Strategy and Execution

Irvine, CA(RestaurantNews.comMountain Mike’s Pizzaa leading family-style pizza chain for almost 50 years, and home of the famous crispy, curly pepperoni ®, huge 20-inch Mountain-sized pizzas and dough made fresh daily, has actually selected Sheena Dougher as Chief Marketing Officer (CMO). Dougher brings more than 15 years of multidimensional dining establishment marketing experience to the function. Her outstanding expert portfolio covers brand name technique, incorporated marketing, media, marketing, public relations and social networks. She most just recently worked as Vice President of Brand Marketing at Jack in package.

“Sheena’s performance history is highlighted by her capability to equate brand name method into concrete company outcomes, and her various characteristics as a skilled online marketer will even more enhance our brand name position, drive traffic and sales, deepen our connections in the neighborhoods we serve and assist present Mountain Mike’s to brand-new visitors and brand-new areas throughout the nation,” stated Jim Metevier, Chief Executive Officer of Mountain Mike’s Pizza. “For almost a half-century, our chain has actually constructed a strong structure underpinned by item quality, classification distinction and systemwide enthusiasm amongst our valued franchise partners, and with Sheena’s intense understanding of how efficient nationwide marketing and regional dining establishment successes converge to affect brand name efficiency, we anticipate to accelerate our reach the top of the sector.”

As CMO, Dougher will supervise Mountain Mike’s extensive suite of incorporated marketing methods and activations, while developing brand-new opportunities to develop on the brand name’s numerous core strengths that display what identifies Mountain Mike’s from other pizza principles. She’s anticipated to execute a range of thoughtful marketing efforts that strengthen the brand name’s item quality and distinct identity. Dougher’s diverse locations of focus will consist of increasing brand name awareness in brand-new and current markets, reinforcing connections with regional neighborhoods and driving sales. She likewise will support franchisee development and restaurant-level efficiency, while establishing chances throughout emerging channels, consisting of B2B and catering.

In her previous function, Dougher supervised brand name technique throughout public relations and social networks, brand name material, paid media and local marketing. She held a number of marketing management positions with the company and led acclaimed and prominent brand name efforts, consisting of the Effie Award-winning “The Return of Mark Hamill” project in 2023. She has actually been acknowledged as a Business Insider Brand Marketing Rising Star, and she has actually gotten a Brand Innovators Women in Marketing Industry Innovation Award. In 2015, she was called among Reuters’ Trailblazing Women. Before Jack in package, Dougher held marketing functions with Rubio’s Restaurants, Garden Fresh Restaurants and Sammy’s Woodfired Pizza, handling brand name marketing, item launches, digital method and field marketing. At Mountain Mike’s, she is successful Carol DeNembo, who formerly worked as CMO.

“What stands apart most about Mountain Mike’s Pizza is the strength of the brand name, the quality of the item and the real dedication from individuals behind both,” stated Dougher. “There’s a substantial chance to deepen the structure and enhance the Mountain Mike’s narrative by honing what makes the brand name special, bringing a genuinely amazing brand name story to more individuals and developing more powerful visitor connections in the neighborhoods we serve, and I aspire to assist turn the chance into significant brand name and organization development.”

To read more about the growing franchise brand name, check out MountainMikesFranchise.com

About Mountain Mike’s Pizza

Considering that 1978, Mountain Mike’s Pizzaa leading family-style pizza chain understood for its famous crispy, curly pepperonis, Mountain-sized pizzas, and dough made fresh daily has actually been a popular option for households, serving “Pizza the Way it Oughta Be! ®” In addition to providing carryout, its own internal shipment, and 4 third-party shipment choices, Mountain Mike’s supplies a family-friendly dine-in environment making it simple for visitors to take pleasure in the brand name’s signature experience anywhere they are. The majority of its almost 350 places include a kids’ activity location with game video games, devoted celebration spaces and cinema TVs throughout, making Mountain Mike’s a perfect location for sports groups, household events, group fundraising occasions and personal celebrations alike. With a menu of signature pizzas, chicken wings, garlic knots, fresh salads, sharable desserts, and a choice of beer and red wine, there’s something for everybody at Mountain Mike’s. Visitors might likewise make the most of structured purchasing through the Mountain Rewards® app to make special deals and customized benefits towards complimentary food. This year, Mountain Mike’s was called among America’s Favorite Restaurant Chains by Newsweek, in addition to a leading brand name on Yelp’s Most Loved Restaurant Brands list.

For a total list of places and the complete menu, check out MountainMikesPizza.com or follow Mountain Mike’s on FacebookInstagramTikTok and X

Mountain Mike’s Media Contact:
Kristyna Otto
Powerhouse+Co.
[email protected]

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