Siam Paragon, Siam Center, And Siam Discovery Unite Thailand’s Creative Power to Create the Year’s Most Spectacular Runway Phenomenon

“Bangkok International Fashion Week 2026” Reinforcing Leadership in Driving Thai Fashion onto the Global Stage

BANGKOK, THAILAND– Media OutReach Newswire — 17 September 2026– The style scene is set to spark when again as Siam Paragon, Siam Center and Siam Discovery sign up with forces to present Thailand’s many prominent style week, “Bangkok International Fashion Week 2026″(BIFW2026)on a grand scale. The occasion will display Thailand’s imaginative capacity through 10 effective runway programs by 10 leading Thai designers and style brand names, while supplying a platform for a brand-new generation of young Designers to display their skill. Style enthusiasts are likewise welcomed to find brand-new brand names and emerging style patterns from worldwide, additional enhancing Siam Paragon, Siam Center and Siam Discovery as leading locations for style and imagination in Asia. BIFW2026 will occur from 1– 11 October 2026 at Siam Paragon, Siam Center, and Siam Discovery.

This year marks the 19th edition of Bangkok International Fashion Week (BIFW2026 ), acknowledged as Thailand’s leading style week and among Asia’s primary style occasions. Siam Paragon, Siam Center and Siam Discovery sign up with forces with leading public-and private-sector partners, consisting of the Tourist Authority of Thailand(TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmeticsto strongly advance the Thai fashion business onto the global phase.

Thanaporn Tantiyanon Handling Director of Siam Paragon Shopping Centerstated: “For more than 19 years, Siam Paragon Bangkok International Fashion Week has actually been acknowledged as one of the area’s leading style weeks and an essential platform for driving culture and forming the instructions of future style. This year, we continue to strengthen this position through BIFW2026, which exceeds being a runway for providing the current collections. It works as a center of motivation, an exchange of imaginative viewpoints, and a platform for driving modern culture under the idea’TH-nomenal Remarkable– Lead the Culture, Wear the Future.’prepared to display the possible and quality of Thai style to a global audience. Each program surpasses merely providing style collections; it communicates the designers’ visions, identities, and cultural power through modern style, while developing a style experience that exceeds the traditional runway format. “This year, Siam Paragon continues to place BIFW2026 as a crucial platform for showing the prospective and imagination of the Thai fashion business to a worldwide audience. It strengthens Siam Paragon’s function as a World Class Fashion Destination, all set to raise Bangkok as one of Asia’s essential style locations while driving the Thai fashion business forward with strength and sustainability.”

Ekawit Chaiwaranurak Assistant Managing Director, Head of Siam Center and Siam Discovery Business Unitincluded: “At Siam Center, we are continuing our cooperation with Epson Thailand for the 3rd successive year to support knowing and the production procedure. We securely think that the imagination emerging today can turn into an essential driving force for the Thai fashion business of tomorrow. ‘Visionary Stage’ is for that reason more than a style platform. It is an area of chance where young designers from throughout the nation can experiment, reveal their identities, and reinterpret the special identities of their particular areas through modern style. Under the principle ‘NEXT TH-PHENOMENON,’ we wish to see the next wave of Thai style skill offered the area to display their prospective and with confidence take their work onto the international phase.

“At Siam Discovery, we see style as an experience of discovery– not just about following patterns, however about producing an area where everybody can experiment, look for motivation, and specify their own design. Through SIAM DISCOVERY FASHION REVOLUTIONARY 2026, we provide style from varied viewpoints, varying from worldwide brand names and brand-new collections to emerging Asian brand names to view, making Siam Discovery a location where everybody can find something brand-new and take pleasure in style in their own method.”

“Bangkok International Fashion Week 2026” (BIFW2026) provides a series of highlights developed to reveal the capacity of Thai style as a worldwide imaginative powerhouse throughout 3 essential measurements:

SIAM PARAGON: THE GLOBAL LANDMARK

Siam Paragon will change into a renowned grand runway, showcasing the possible and quality of Thai style through 10 effective programs by 10 leading Thai designers and brand names: 27 FRIDAY, 37 ° c Thirty-seven degrees Celsius, CHATO, FLYNOW, ISSUE, MERGE, NAGARA, PAINKILLER Atelier, POEM, and VVON SUGUNNASILhappening from 8-11 October 2026 at Parc Paragon, Siam Paragon.

Combining unique and varied viewpoints on style, the programs will exist under the principle “TH-nomenal Amazing– Lead the Culture, Wear the Future.” The collections will reveal the imaginative power of Thai style through visions that show cultural identities and viewpoints on the future, showing the capability of Thai designers to develop distinct work efficient in making an effect on the global style scene.

The 10 grand runway programs will exceed providing each brand name’s most current collections. They will supply a platform for designers to reveal their identities and visions through modern style, producing an experience that goes beyond standard style program format while showing the power of style. All at once, BIFW2026 enhances Siam Paragon’s function as a Global Landmark, all set to raise Bangkok as one of Asia’s crucial style locations.

SIAM CENTER: VISIONARY STAGE– THE NEXT TH-PHENOMENON

Siam Center, The Ideaopolis, the city of trend-forward concepts, continues to support the imaginative power of the brand-new generation through “Bangkok International Fashion Week 2026– Visionary Stage at Siam Center,” occurring from 1-4 October 2026 at Atrium 2, G Floors, Siam Center

The platform supplies young designers with a chance to display their capacity through style and style that shows imagination, identity, and stories from varied areas throughout Thailand under the principle “NEXT TH-PHENOMENON”— the next wave of imaginative Thai power changed into first-rate haute couture.

This year, the effort unites skill from 13 universities and organizations throughout Thailand, consisting of Bangkok University, Khon Kaen University, Chulalongkorn University, Chanapatana International Design Institute, Chiang Mai University, Thammasat University, Rajamangala University of Technology Phra Nakhon, Mahasarakham University, Suan Sunandha Rajabhat University, Udon Thani Rajabhat University, Srinakharinwirot University, Rajamangala University of Technology Srivijaya Songkhla, and Prince of Songkla University, together with 3 Thai designer brand names: Keira Selbe, Sleeping Cloud, and Tao Thong Dam x Mohhomphrae/ Heritage/ Kanhom. Together, they reinterpret Thai style through a new-generation viewpoint, linking regional knowledge, culture, and way of livings from various areas with modern style.

SIAM DISCOVERY: SIAM DISCOVERY FASHION REVOLUTIONARY 2026

Another interesting measurement originates from Siam Discovery, The Exploratorium– The Biggest Arena of Lifestyle Experiments, which provides style through the lens of discovery and way of life experimentation with “SIAM DISCOVERY FASHION REVOLUTIONARY 2026,” occurring on 6 October 2026 at G Floor, Siam Discovery.

Siam Discovery will be changed into a runway of discovery, showcasing standout seasonal collections, effective shapes, and patterns forming modern style through unique and unanticipated styling.

A crucial emphasize is Discovery Selection, a curated area including unique, trendsetting style and way of life brand names from around the globe, welcoming visitors to find something brand-new. Emphasizes consist of the most recent collection from DAMSON MADDER, which provides a fresh analysis of the British countryside, and ADERERROR, providing its “TIME AFTER TIME” idea influenced by pottery and ceramics, revealed through unique shapes and special product pairings that produce appealing percentages. Other brand names consist of OPEN YY, AJOBYAJO, and ANDERSSON BELL, to name a few.

Siam Discovery likewise enhances its function in presenting Thai fashionistas to brand-new brand names through a curated choice of Vietnamese style brand names gave Bangkok by House Of Aren, including more variety to the style landscape. The choice combines Vietnamese brand names that reveal identity through style, self-confidence, and imagination, empower females’s energy to shine limitlessly, consisting of BONJOUR and FIG&TONKA, each offering unique principles and point of views on style.

Prepare yourself for the style phenomenon of the year, “Bangkok International Fashion Week 2026,” occurring this October:

• Visionary Stage at Siam Center: 1– 4 October 2026
• SIAM DISCOVERY FASHION REVOLUTIONARY 2026: 6 October 2026
• Siam Paragon Bangkok International Fashion Week 2026: 8– 11 October 2026 at Parc Paragon, Siam Paragon

To find out more, see www.siamparagon.co.th or the Siam Paragon Facebook page.

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