Demna gets individual at Gucci for Milan Fashion Week

Demna composed on Instagram before the program that the collection represented “my total individual vision for the brand name” after one year studying it.– AFP pic

Released: Saturday, 26 Sep 2026 9:00 PM MYT

MILAN, Sept 26– Gucci designer Demna provided his very first really”individual”program at Milan Fashion Week the other day, wanting to revitalise the storied Italian brand name with an attractive, eccentric and defiant design.

Demna’s males are hooded bad young boys, using tartan-lined coats or matches with noticable shoulders, cropped pants that expose the ankle, and triple-buckle belts for a rock-and-roll touch.

The ladies stimulate Milanese design from the 1980s with a tip of eccentricity: traditional black matches exposing the midriff, leather coats used with a headscarf or huge furs, all set down on high-heeled boots.

Some sport a more punk appearance, with chains around their necks.

Demna composed on Instagram before the program that the collection represented “my total individual vision for the brand name” after one year studying it.

“Gucci represents being rooted in the concept of coming from a more glamourous world and in the audacity to remake that world in your own image,” he composed.

For the 45-year-old Georgian designer, whose complete name is Demna Gvasalia, Gucci is “high-end that wishes to be seen”, with “eccentricity, risk or sexual magnetism” prowling behind its more bourgeois roots.

Sales at the flagship label of the Kering group– which likewise consists of Saint Laurent, Bottega Veneta and Balenciaga– have actually dissatisfied in the last few years, after a number of boom years under the innovative instructions of Alessandro Michele.

Considering that the previous Balenciaga designer’s arrival at Gucci in 2025 and the discussion of 2 very first collections in February and May that took motivation from the brand name’s archives, sales continued to decrease in the 2nd quarter.

They decreased at a slower rate than in the very first, Kering stated in July.

Celebration in LA

On Thursday night, Roberto Cavalli turned to Los Angeles for motivation, tapping abundant, joyful California excess for the brand name’s Spring/Summer 2027 collection.

With leopard prints, plumes, billowy robes and imprinted red leather, designer Fausto Puglisi transported an excessive LA celebration at a runway reveal gone to by rap artist Cardi B, tennis gamer Naomi Osaka and Italian influencer Chiara Ferragni.

A zebra-print robe was coupled with kaleidoscopic printed denims hardly covering a zebra-print thong.

A burst of plumes emerged from the hip of an embroidered denims miniskirt, with a slinky button-down leopard t-shirt on top.

“I’m attempting to react to a horrible time” around the globe, Fausto Puglisi informed AFP after the program.

The Sicilian designer stated he was attempting to “withstand by producing something lovely that brings optimism, developed as a setting for a director or an author”.

The outcome: lace-up tops baring the midriff, a tunic with a cheetah head and flowers woven onto the lower legs of denims.

In program notes, the brand name stated the collection was indicated to stimulate “feverishly built mayhem that appears alive,” including that Cavalli was “celebration, escapism, delight”.

It was Puglisi’s very first program given that Roberto Cavalli was taken control of by United States group Marquee Brands, owner of Ben Sherman and BCBGMAXAZRIA.

Thursday, Emporio Armani revealed the last combined collection created by Leo dell’Orco and Silvana Armani, ahead of the arrival of Dario Vitale, revealed previously this month.

The collection sewn from linen, silk or white, gray or black jersey looked aged and crumpled by sea water and wind. Salt crystals, utilized to deal with the garments, were likewise recreated on coats and brooches.

“Everything appears to drift gently while keeping firmness and structure,” the brand name stated in a news release.

Max Mara, on the other hand, revealed long and loose raincoat, safari coats in linen or gabardine, and broad, high-waisted pants, drawing motivation from the “strong, cosmopolitan females of the 1930s”, according to the brand name.– AFP